Instapage vs Clickfunnels: Which is Best in 2023?


A landing page is an essential part of any online business. It allows you to convert visitors into subscribers or customers, depending on your marketing strategy.

The more creative and effective your landing page, the better the results will be.

Choosing the right landing page builder is not always easy. There are many options available, with varying features, pricing, and support. In this article, we will compare two popular landing page tools: Instapage vs. ClickFunnels.

First, we will discuss what to consider when selecting a landing page builder. Then, we will provide an in-depth overview of each tool, including their pros and cons.

Next, we will compare the main differences between the two tools and discuss their key features in more detail.

Finally, we will provide our final thoughts on which tool is best for your business.


Key Differences Between Instapage vs ClickFunnels

Though they seem a lot alike in many ways, there are some key differences between Instapage and Clickfunnels:

  • ClickFunnels is a sales funnel building platform, while Instapage is a landing page builder.
  • ClickFunnels has few third-party integrations, while Instapage is designed to integrate with other platforms.
  • Instapage offers built-in A/B testing and advanced analytics, while ClickFunnels has limited capabilities in these areas.


Should You Choose a Landing Page Tool or a Funnel Builder?

Instapage Landing Page Templates

Landing page builders have become a popular tool for marketers and creative professionals in recent years. With these tools, you can create effective landing pages without needing to hire a coder or designer.

This allows you to tailor your landing pages to specific ads or goals, increasing your chances of converting visitors. As your marketing efforts become more effective, you can save time, money, and effort.

Before choosing a landing page builder, it is important to understand the needs of your business and sales process.

What Does YOUR Business Need?

Sales funnel tools can focus on specific parts of the sales process, such as landing pages and pop-up windows, or provide a comprehensive solution that covers every aspect of the process, from creating landing pages to email marketing automation and conversion tracking.

To choose the right sales funnel or landing page tool, it is important to have a thorough understanding of your business. Here are some questions to help you get familiar with your business needs and make an informed decision:

  • What is the overall goal of your sales funnel or landing page?
  • What are the key steps in your sales process?
  • What are the main features and capabilities that you need in a sales funnel or landing page tool?
  • What is your budget for a sales funnel or landing page tool?
  • What are your long-term goals for your business and how will a sales funnel or landing page tool help you achieve them?

Landing Pages

When searching for landing page software, there are several key features and capabilities to consider:

  • The ability to create landing pages without coding skills
  • Customization options to make your pages look professional and align with your brand
  • Integrations with other business tools you use
  • Analytics and A/B testing capabilities
  • Additional sales funnel and email marketing features

By matching your business needs with the right sales funnel tool, you can unlock a range of benefits, such as providing your team with the information they need to connect with customers, tracking the sales pipeline to identify areas for improvement, and generating more leads from your landing pages.


Instapage Overview

Instapage is a specialized tool for creating landing pages for your marketing and promotional campaigns. It allows you to build, host, and split-test your landing pages to determine their effectiveness.


With Instapage, you can design your landing page using the drag-and-drop editor.

The platform offers both free and paid customizable templates, so you can tailor them to your business and needs.

There are no limits to the types of landing pages you can create, such as squeeze pages, thank you pages, and webinar funnels.

Instapage allows you to add a variety of elements to your pages, including:

  • Lead capture forms
  • Videos
  • Buttons
  • Images
  • Timers
  • Social links
  • Shapes

This flexibility allows you to create engaging and effective landing pages that capture the attention of your visitors.

Setting up Instapage is easy and straightforward. You can either make a simple change to your domain settings or use one-click integration if you have a WordPress website.

Once it is set up, you can take advantage of heatmaps, one of Instapage’s unique analytics tools. Heatmaps track the behavior of your visitors, such as how far down they scroll on a page or which elements they click on.

This can help you optimize the placement of your page elements for better engagement.

Instapage is designed for individuals or businesses that want to promote their products or services online.

If you want to improve the return on investment from your Facebook and Google ads or another advertising platform,

Instapage can be a good choice, as it offers useful advertising analytics, including Google Analytics.


In summary, Instapage is a specialized tool for building and managing landing pages. It is best suited for medium-sized businesses and enterprises.

Unlike ClickFunnels, Instapage does not provide a full suite of sales and website services.

However, if your main need is a landing page builder, and you already have other tools in place, Instapage is an excellent and targeted option.

Pros of Instapage

  • Instapage’s landing page builder is powerful and flexible, but easy to use, making it an excellent choice for beginners.
  • There are no traffic limitations on Instapage.
  • The landing page builder is fast, allowing you to create a landing page in just a few minutes if needed.
  • You can customize your landing pages using CSS, HTML, and JavaScript if you have the technical knowledge.
  • Instapage offers a huge collection of customizable templates (over 200) to choose from.
  • The platform offers real-time collaboration tools and seamless integrations with third-party apps, including a WordPress plugin.
  • Instapage has built-in analytics tools to track the performance of your landing pages.

Cons of Instapage

  • Instapage is a specialized tool for building and managing landing pages, and does not offer any additional functionality outside of this. If you need a full range of sales funnel tools, you will need to look elsewhere.
  • Support response times can be slow on Instapage.


Instapage Pricing

The monthly Core plan on Instapage costs $129. If you opt for the annual billing option, the price drops to $99 per month, which represents a savings of 23 percent.

The Core plan includes the following features:

  • Over 40 integrations
  • Mobile-responsive builder
  • Unlimited A/B testing
  • Heatmaps
  • Conversion analytics
  • Instablocks

Instapage offers a 14-day free trial for the Core plan, so you can try it out without needing to provide a credit card.

The Enterprise plan is tailored to the specific needs of your business, and includes all the features of the Core plan, as well as additional capabilities. Some of the additional features of the Enterprise plan include:

  • Additional integrations
  • Customized landing page templates
  • Enhanced analytics and reporting
  • Priority support
  • Custom subdomains
  • Real-time collaboration
  • AMP landing pages
  • Global blocks
  • High-quality security
  • Customer Success Manager

The exact features and pricing of the Enterprise plan will vary depending on your business needs.

Click Here For Your Risk Free Trial of Instapage


Clickfunnels Overview

ClickFunnels is a powerful website and sales funnel building tool that allows users to create and manage their own sales funnels.

With ClickFunnels, users can create a variety of funnels, such as those for membership sites, sales, webinars, and webinar marketing.

In addition to providing the tools for building landing pages and sales funnels, ClickFunnels also offers email responders and hosting.

The platform offers a step-by-step guide to help users through the process of creating a sales funnel, even if they are new to the tool.

ClickFunnels offers integration with various payment processors, such as PayPal and Stripe, which is essential for businesses that want to take payments online.

With ClickFunnels, users can create landing pages that offer different price points and options for their customers.


Also, the membership sections in ClickFunnels allow users to sell e-courses or set up an area for their team or subscribers to access important information.

Some businesses use the membership site in ClickFunnels as a place to store training programs and other important information for their employees.

ClickFunnels is a useful tool for businesses and marketers who want to advertise their products or services and increase sales.

The platform is suitable for all types of companies, from freelancers and small businesses to medium-sized businesses and enterprises. It can also be used in any industry or niche.

Pros of Clickfunnels

  • ClickFunnels allows you to sell digital or physical products.
  • The platform offers all the features and tools you need to create and set up sales funnels in one program, without the need for additional applications.
  • ClickFunnels offers integrations with other tools if you want to use them.
  • The landing page builder is easy to use and allows for quick creation of simple landing pages.
  • ClickFunnels offers customizable templates.
  • The page builder allows you to see changes in real time.
  • You can add custom code to any part of your pages.
  • ClickFunnels offers custom domain integration, allowing you to host your landing pages, membership site, and sales funnels on your own website.
  • You can share your funnels with others, which is useful for businesses creating funnels for other businesses.
  • ClickFunnels offers an affiliate program for users who want to monetize their site.
  • The platform provides tutorials and educational content to help users improve their skills and increase profits.
  • Customer support is excellent, with agents who may even provide video screen grabs to help with issues.

Cons of Clickfunnels

  • ClickFunnels does not offer integration with third-party landing page apps.
  • The landing page builder may not have all the features you need to create highly professional and effective landing pages.
  • ClickFunnels has a lot of tools and features, which can make it difficult to learn at first. This may require a learning curve and time (and money) to get your team up to speed.
  • For beginner digital marketers, ClickFunnels may be more software than they need.
  • If ClickFunnels experiences downtime, your landing pages will also be unavailable.


Clickfunnels Pricing

With Clickfunnels you will pay $97 per month for the following:

  • 20 funnels
  • 100 pages
  • 20,000 visitors
  • Unlimited contacts
  • Unlimited members
  • 3 custom domains

This includes the following features:

  • Pop-up boxes
  • All funnels
  • Email integrations
  • Order, upsell, and down-sell pages
  • Opt-in funnels
  • A/B split testing


ClickFunnels offers affordable pricing options, especially considering the range of features the platform offers. The basic plan starts at less than $100 per month and includes a variety of features.

For users who want access to even more features, ClickFunnels offers the Etison Suite plan for $297 per month.

This plan includes unlimited funnels, pages, visitors, contacts, and custom domains, as well as additional features such as:

  • Visual email builder
  • Autoresponder series
  • Complete customization options for your funnels and pages.
  • Email list management
  • Billing integrations

Click Here For Your 14 Day Risk Free Trial of Clickfunnels


Instapage vs. ClickFunnels: Features and Comparison

Instapage and ClickFunnels are similar tools in some ways, but they have different intended purposes.

Instapage is specifically designed for creating and testing optimized landing pages, while ClickFunnels offers a broader range of features for managing sales funnels.

Both tools offer landing page builders and analytics tools, including split testing. However, ClickFunnels also offers additional features, such as email responders, webinar hosting, and more.

In this comparison, we will focus on the main features of each tool.

Landing Page Comparison

Marketing campaigns often require the creation of landing pages, which are standalone web pages designed to capture leads or make sales.

Both Instapage and ClickFunnels are tools that offer this functionality, along with analytics tools to help users understand how their pages are performing.

Instapage is a landing page-focused tool that offers a robust editor for designing, publishing, and managing landing pages. It offers over 100 customizable templates and supports CSS, HTML, and JavaScript, as well as drag-and-drop tools for adding and personalizing elements on your pages.

Users can also import their own templates from other sites, like ThemeForest. Instapage’s Instablocks feature allows users to create and save custom blocks that can be reused to quickly create multiple landing pages.

Instablocks by Instapage

There are also global blocks, which allow users to update specific parts of multiple landing pages at the same time.

ClickFunnels, on the other hand, is a sales funnel management tool that includes landing page creation as part of its features.

It offers a user-friendly landing page builder with a drag-and-drop editor for adding elements like images, headings, and buttons. Users can also add additional elements like countdown timers, purchase buttons, and videos.

ClickFunnels landing pages are automatically optimized for mobile, so users do not need to create separate versions for mobile devices.

In addition to landing page creation, ClickFunnels offers a range of other features, including email responders, webinar hosting, and more.

Overall, both Instapage and ClickFunnels offer useful tools for creating and managing landing pages, but they have different focuses and offer different sets of features.

Instapage is primarily a landing page tool, while ClickFunnels is a comprehensive sales funnel management platform that includes landing page creation as one of its features.

Which is Better For Landing Pages?

Instapage is a specialized landing page creation tool that offers a range of features and benefits for page building. It is particularly effective in this area due to its specific design for creating landing pages.

Funnel Building

ClickFunnels is a comprehensive sales and marketing tool that offers a range of capabilities including landing page creation, publishing, management, testing, and tracking.

It also offers additional features such as the ability to create a membership section, send emails, and host webinars.

Instapage, on the other hand, is primarily focused on creating landing pages and does not have the same level of functionality for building sales funnels.

Which is Better For Funnel Building?

ClickFunnels is the better choice for building funnels because Instapage does not have the necessary capabilities for this purpose.

A/B Testing

Both Instapage and ClickFunnels offer A/B testing, allowing users to compare the performance of different landing pages and determine which ones are most effective.

This allows users to identify high-performing pages and either use them as is or create new versions to test further.

Both tools also offer tracking and analytics to help users improve their conversion rates and enhance the performance of their marketing campaigns.


Users can also easily edit and duplicate their landing pages to update and test different elements like buttons, headlines, and images.

Which is Better at A/B Testing?

In this case both Instapage and Clickfunnels perform very well. We would not say one was better than the other in this category.

Sales and Marketing Features

ClickFunnels is a comprehensive marketing platform that offers integrations for advertising, marketing automation, call tracking, live chat, and webinars.

It also allows you to capture leads and export the contact information as a CSV file. ClickFunnels can be integrated with various platforms, including Facebook, Mailchimp, and Zapier.

On the other hand, Instapage is a landing page tool that can be used in conjunction with other platforms such as WordPress and Facebook.

Which is Better at Sales and Marketing?

ClickFunnels is the superior option for sales and marketing because it provides a comprehensive solution for converting leads into sales, while Instapage only allows for the creation of landing pages.


Instapage is a landing page creation tool that offers integration options with various other tools and platforms, such as WordPress, Facebook, and advertising, email marketing, marketing automation, analytics, call tracking, live chat, and webinars.

It allows you to capture leads and export the contact information as a CSV file or send it to a lead capture tool like MailChimp.

Here is a brief video on Instapage integrations:

ClickFunnels is a sales and marketing tool that offers the option to integrate with various other tools, such as Constant Contact, Facebook, HubSpot, Infusionsoft, MailChimp, and Zapier.

You can learn more about ClickFunnels integrations on their website.

Which is Better For Integrations?

Both tools integrate with many of the same 3rd party softwares. There is no clear winner here.


ClickFunnels has the ability to create membership landing pages, which allows you to engage with members and guide them to sales or conversion pages through email follow-ups.

clickfunnels membership area

It also offers various payment options, including PayPal and Stripe, and allows you to create multiple landing pages with customized pricing and options for different customer groups.

Instapage, on the other hand, does not offer a membership site feature.

Which is Better at Memberships?

ClickFunnels is the superior choice because it has the ability to create a membership site, while Instapage lacks this feature.


ClickFunnels allows you to sell physical products online through the use of landing pages and targeted marketing at each stage of the customer journey.

In contrast, Instapage only provides landing page creation and does not have comprehensive e-commerce capabilities.

Which is Better at E-Commerce?

ClickFunnels is the superior choice for e-commerce because it has comprehensive functionality that helps to convert potential shoppers into buyers and encourage repeat business.


Both Instapage and ClickFunnels offer basic analytics and metrics, such as visitor count, bounce rate, and conversion rate.

Instapage allows you to view data and filter by time or traffic source, while ClickFunnels provides more detailed information about page views, opt-ins, sales, and potential earnings.

Both platforms also support integration with Google Analytics for more advanced analytics features.

Which is Better at Analytics?

Instapage is the better choice overall due to its strong in-house analytics capabilities, which include cost per lead calculations, in addition to its integration with Google Analytics.

While ClickFunnels also works with Google Analytics, a highly popular third-party tool, its in-house analytics are not as comprehensive as those offered by Instapage.


Both ClickFunnels and Instapage offer a range of templates that can be customized to your needs.

Instapage has a larger selection of templates, with over 500 to choose from and a modern design. ClickFunnels has a more dated aesthetic, but it also has the added benefit of offering hundreds of pre-built marketing funnels.

Which is Better at Customization?

Instapage is the superior option for creating professional landing pages because it offers a larger selection of customizable templates.

While ClickFunnels also offers customizable templates, it primarily focuses on providing pre-built marketing funnels that are recognizable to its users.

Customer Support

ClickFunnels offers 24/7 ticket and chat support, as well as a help center. It also has a Facebook group where users can receive support from other members of the community, although the speed and quality of this support cannot be guaranteed.

Instapage provides an automated help center and weekday ticket-based support, allowing users to submit their issues and receive a response within a few hours to a day.

Which is Better at Customer Support?

While Instapage’s support is capable, it is more limited than ClickFunnels’ as it does not offer a 24/7 option for direct contact.



In conclusion, both Instapage and ClickFunnels are powerful tools for creating landing pages and building marketing funnels.

However, they have their own unique features and capabilities that may make one a better fit for certain businesses over the other.

ClickFunnels offers a comprehensive sales and marketing solution with a range of integrations, the ability to create membership sites, and comprehensive e-commerce functionality.

It also has a larger selection of templates and the added benefit of pre-built marketing funnels.

Choose Clickfunnels if you have a large email list or a significant amount of website traffic but want to improve your conversion rates, ClickFunnels can help. As a comprehensive e-commerce platform, it offers all the tools you need to run a successful online business.

On the other hand, Instapage has a larger selection of sleek and modern customizable templates, as well as stronger in-house analytics capabilities.

Choose Instapage if you are already using platforms like WordPress, a separate CRM system, and have your own e-commerce system in place, you may be interested in using Instapage to create professional and effective landing pages that convert. However, it should be noted that this tool does not provide a comprehensive sales funnel experience with a guided journey.

Ultimately, the choice between these two platforms will depend on the specific needs and goals of your business.

Both offer strong support options, but ClickFunnels has a more extensive range of support channels, including a community-based support group.

Ultimately, it’s important to carefully evaluate the features and capabilities of both tools to determine which is the best fit for your business.

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