As an advertising agency, you might think that getting new clients is easy. You’d be wrong.
Even if you are highly skilled and knowledgeable, it’s still not enough.
In a saturated and competitive market, you have to find new ways to stand out from the crowd.
If you don’t, you’ll soon find yourself struggling to survive.
And, for any agency to continue to grow and gain business, they too need to find new ways to stand out.
Allow us to show you how to get new clients for your advertising agency.
Here are some steps to help:
Identify Your Client’s Key Issues
In order to know what kind of marketing tactics to use to reach out to them, it’s important to first identify their key issues and pain points.
This is important because if you target the wrong problems, you may end up wasting money on the wrong marketing initiatives.
Thus, to be successful, you have to know what your client’s most pressing needs are.
To do this, ask the client about the problems they’re facing and then narrow down the list of issues that are the most relevant for them to solve.
Then, research about them and find out how they can be addressed with your agency.
Ask Your Client for More Information
Once you’ve narrowed down the issues that your client is facing, make sure to ask them for more information about them.
Why?
As I have said above, to understand the right marketing initiatives to use, you need to know what they are dealing with.
To do this, ask them about their problems and then analyze what the main ones are.
In addition, you may also need to ask them questions about their company and their industry.
In other words, find out everything that they can tell you so you can know where to start from.
Find Similar Clients
Another way to get new clients is to find similar clients that have similar issues.
Unquestionably, it is easier to sell something to someone who has already purchased it.
Or at least, it’s much more profitable. This is true for most sales.
However, when it comes to marketing, it’s especially important.
Thus, the goal here is to locate clients that are in the same stage of marketing as your own client.
In other words, you should be looking for clients who are dealing with the same problems your client is dealing with.
And, of course, they should be in the same stage of marketing too.
How To Get New Clients For Advertising Agency
There are several ways to bring in new clients for your advertising agency.
Let’s go over some of the best ways to draw in new business.
Content Marketing
There are two types of content marketing: Content creation and Content distribution.
The first one is creating content for your clients.
The second one is making sure that this content reaches them.
Content distribution involves publishing content on blogs, articles, webinars, social media, etc.
Now that you know what type of content marketing you need to focus on, let’s go through some of the best ways to create good content for your clients.
Create an SEO-Friendly Website
First and foremost, you need a website.
In addition to helping your clients find your services, it will also help your clients see your brand and connect with you.
As I have said above, in order to get new clients, you need to make sure that they know who you are.
So, in this case, a website is vital.
However, make sure that this website is SEO-friendly.
This means that you should make sure that it is optimized for search engines like Google.
For this reason, it is important that you make use of an SEO tool.
The great thing about this is that it can help you analyze your site and optimize it so that it gets more traffic from Google.
Use Lead Magnets
I can not stress the importance of this.
Lead magnets are everything!
Compared to other types of marketing, lead magnets have by far the highest ROI.
When used properly, a good lead magnet can generate 20 times more leads than any other type of marketing.
A good lead magnet should be a piece of content that grabs people’s attention and compels them to read the rest of your sales message.
The best tools to create a lead magnet (which you WILL need) are:
All of the above tools have either a free trial, or a trial for a couple of dollars.
Try them all out, and see which one works best for you and your business.
Create Videos
You should also create videos about your content.
The best way to do this is to take a video camera or smartphone and record yourself giving a presentation about your content.
You should record this video on your computer and then upload it to YouTube so that you can post it online.
The key thing to remember when creating a video is that it needs to be short.
A one-minute video is the perfect length. You should use a lot of visual imagery. T
his will help your viewers understand what you are talking about quickly and easily.
The main thing to remember is to talk directly to your audience.
When doing this, you should speak slowly and clearly.
Social Media Marketing
Nowadays, social media marketing is a major part of content marketing.
It’s the most popular way to distribute content to clients.
In other words, it’s the most effective way to do content marketing.
So, if you want to be successful, you need to make sure that you are using it.
Now, it is important to understand that social media marketing can be divided into two categories:
- Social networks
- Content promotion
Let’s go over some of the best ways to promote your content.
Promote Content on Social Networks
The first thing you need to do when it comes to social media marketing is to get your clients on social networks.
It involves creating content for your clients on social media platforms like Twitter, Facebook, etc.
These platforms are usually used to share content and connect with your clients.
Thus, if you are planning on using social media marketing, make sure that you create content that your clients will love.
Here’s a tip: make sure that the content you are sharing is relevant to your clients.
In other words, you should always create content that is focused on the problems your clients are facing.
Also, make sure that the content you share is engaging so that they will want to follow you.
In addition, make sure that you are consistent in posting.
Email Marketing
Email marketing is also a part of content marketing.
However, it is different than social networks because it is a one-way communication.
That means that you are basically pushing content to your client without them having any way of contacting you.
It is important to understand that email marketing can be divided into two categories:
- Direct mail
- Catchy subject lines
Let’s go over some of the best ways to use direct mail to promote your content.
Promote Content with Catchy Subject Lines
You should always write compelling subject lines when using direct mail.
The reason is simple: it helps you capture the attention of your reader which is vital if you want him to read your message.
Positively or negatively, your subject line will appear in the inbox of your readers so, it is important that it grabs their attention.
However, it’s not enough to have a compelling subject line.
You also need to make sure that the copy that goes along with the subject line is compelling.
One way to do this is to personalize the email.
For example, instead of simply writing, “Did you know that…”, you could write something like, “Did you know that last year I helped Bob Jones increase his sales by 35%? Here’s why he (Bob) should hire me to write an article for his website…”
Personalization increases response by 70%!
Now, there are many other ways to create compelling subject lines.
However, these are some of the best ways to get started.
Here are some of the best companies for email marketing:
They all have trials. So, see which is best for your business.
Run Ads On Radio And TV
If you want to promote content on radio and TV, the first thing you should do is get a radio or television ad permit.
You can either buy one or you can find a company that will help you with this. The next step is to write your content and get it approved.
Once you have done this, you need to go through all the channels available to you. That includes both traditional radio and television as well as social media.
One thing that you need to remember when using these two forms of marketing is that they work differently.
For example, TV ads are usually 30-60 seconds long while radio ads are usually 15-30 seconds long.
Thus, you need to plan your content so that it fits into these time slots.
Run Local Ads
Another way to promote your content is to run local ads in newspapers and magazines.
This works especially well if you are selling something that has a geographic component like real estate or a business.
In this case, you should create a very focused ad that tells a specific story about a specific house or business and why the reader should buy it.
You should also personalize the ad by including the name of the property or business along with some description about it.
Direct Mail
One of the best ways to promote your content is with direct mail.
You should send a letter that contains a printed brochure about your website or newsletter.
This will make it easy for your reader to see what you are selling and give him an idea of the benefits he will get if he buys it from you.
Printed Brochures Work Best!
You should include a P.S. in all your direct mail letters that says something like,
“If you want to read more, go to our website.”
That way, if your reader is interested in what you have to offer, he will go to your website right from the letter.
Another thing you should do is to ask for an order immediately. Don’t delay.
Ask For Testimonials
You should always ask for testimonials and/or referrals whenever you are asking people to buy something from you.
The reason is simple: it will make you look more credible.
It will give you “social proof” that others think you are honest and, therefore, will help you sell your product.
However, you should not ask for referrals and testimonials until much later in your sales pitch.
For example, if someone is interested in your product but not ready to buy right now, he may be willing to send you referrals and/or testimonials if you give him enough time.
Conclusion
As you can see, there are many ways to promote your content to get clients for your advertising agency.
If you want to increase the chances of selling more, you should start by personalizing your emails.
You should also use other forms of marketing including radio, TV, direct mail and print.
And, if you want to get referrals and testimonials, you should ask for them as soon as possible.
