Contents
Your goal as a plumber is to get plumbing leads to book more appointments, get new customers, and close more sales.
Getting more plumbing job leads means you’ll make better net profit.
Today’s plumbing companies have to find the best way to get leads for their services in today’s digital world.
It means meeting their customers online and taking strategic steps to ensure their plumbing brand stands out in a increasingly competitive online marketplace.
How To Get More Leads For Your Plumbing Business
You want to create a website that is easy to navigate and offers customers something they can’t get anywhere else. This means creating a website that has the following key components:
Your Company Logo
Logos for plumbing companies are often very difficult to design because they need to be clear and simple. A simple logo will always be better than a complex logo.
Your Name & Contact Info
Customers need to be able to contact you. Make sure your name and contact information is displayed in an easily identifiable manner.
A Pricing Page
In order to make customers understand that you can offer them good plumbing services, it’s important that you give them your pricing structure. Your pricing page needs to be simple, easy to navigate, and it needs to be the first page of your website. It should also explain how long it will take you to complete the work.
Lead Capture Forms & Call-to-Action Buttons
The next step after a customer has visited your website is for them to give you their information so that you can contact them. It is important to remember that your website is about building relationships with potential customers, not just about getting leads.
The best and most inexpensive way to build a website that has all of these features, is using a builder such as:
Either of the above will work, to provide you with a fast and mobile friendly website, that can be designed to look exactly how you’d like.
Use Lead Magnets
Lead magnets are great for getting leads and for increasing sales conversions.
They can be very effective if used correctly.
When using lead magnets on your site, make sure that your calls to action are clear, simple, and are consistent throughout your site.
When a customer clicks on a lead magnet, they should either be directed to your pricing page or to your contact form, depending on what they want from you.
Make sure the lead magnet is easy to navigate and clearly identifies the call to action.
You want your customers to be able to quickly identify what is the next step they need to take in order to get the best plumbing service they can.
You can also use lead magnets that are not only attractive, but educational as well.
This way you are giving away valuable information in exchange for an email address, or something else of value.
A lead generation tool is the best for creating lead magnets.
The best tools currently are:
You will only need one. However, they all have trials, so test them all to see which you like best for your business.
Social Media Marketing
You should use social media marketing to increase your plumbing leads.
Here’s why:
Customers love to share on social media, and they will often share plumbing leads if you ask them to do so.
This means that more people will know about your plumbing services, and more people will likely be interested in them.
The key is to make sure that you are using social media marketing in a way that is consistent with your branding.
For example, if you are a small business that is focused on providing high quality plumbing services, it’s important that you use social media in a way that makes your brand appear professional.
This means using a company profile on LinkedIn or Facebook.
It means having an easy to use website, that doesn’t look too busy.
And it means using social media in a way that isn’t confusing or confusing to your potential customers.
The most popular social media platforms are:
All of these platforms can help you get more leads, or better conversion.
You can even post live streams of your work on platforms such as:
This can be done through apps such as:
Once you have a list of leads, you need to be able to contact them.
You will have to do a lot of research to determine which phone number or email address is most effective.
If your service is based locally, it’s probably a good idea to create a local area map.
Email Marketing
When it comes to email marketing, the best is to keep it simple and use it consistently.
Your emails should include some type of value proposition.
The most common ones are:
- Freebie
- Upgrade
- New Offer
You will also want to include a link in the email that goes directly to your pricing page, so that they can see exactly what they are getting before making the decision to purchase.
You should also make sure that you are using an autoresponder in the form of a newsletter or an email list.
This allows you to create personalized emails, and then send them to your subscribers regularly.
The best autoresponders with free trials and/or free plans are:
However, you will only need one of these, so choose wisely.
It’s very important that you get good quality leads from your email marketing.
This is because if you don’t, then your business will be more difficult to convert into paying customers.
Leads that come from email marketing should be easy to contact, and easy to convert.
Create A GMB
One of the most effective ways to get new plumbing leads is to use a listing on Google My Business.
This requires a good amount of effort on your part, and it can be quite time consuming.
However, it can be very effective in the long run.
The reason it works so well is because:
- Customers will visit Google first when they are looking for services in their area.
- Customers will often click on the “Plumbing” tab to find businesses in their area.
Most businesses will not pay for a listing on Google My Business.
In fact, many don’t even know about the service, which means that they probably won’t be able to provide you with any leads.
A GMB listing is similar to an online business directory, and it will help you get more local plumbing leads.
There are many reasons why you should create a GMB listing:
- Google wants you to have one, so they are actively encouraging you to do so.
- It will make you more visible, which will help you attract more leads.
- It will also give you more credibility with people, as they will be able to see that you are actually offering services
Run Classified Ads
If you want to run classified ads for plumbing leads, you will have to use a website such as:
Classified ads allow you to list your services and then reach out to potential customers directly.
One of the most effective methods of running ads is to have an eye catching title.
When people search for a specific type of service on Google, they will usually type in something like: “plumbing service near me”
By having a compelling title, you will get more clicks from the search results.
PPC Advertising
Pay Per Click (PPC) advertising can be very expensive, so it’s important that you know exactly how it works before you invest a large amount of money into it.
One of the most common ways to advertise is through Google Adwords, but there are many other options that you can choose from.
The best way to find out which option works best is to test them out.
If you are interested in running PPC ads, you will want to create a Google ad account.
You will then want to select an ad group and bid on keywords.
This will allow you to see which ads get clicked on the most, and what keywords work the best.
Direct Mail
Another effective way to generate leads is through direct mail.
You will have to pay for this type of lead generation, but it’s definitely worth the money.
The reason why is because:
- People tend to respond better to direct mail than email or social media marketing.
- Customers like receiving physical mail, and they often take it home and read it first.
- Customers are more likely to respond to letters that come with a handwritten note.
Mail will also reach people in the middle of the day, when they are more likely to respond to the message.
You will also have to be patient with this type of lead generation.
Customer Referrals
When you are looking for plumbing leads, you should always consider referrals from customers.
This is one of the best ways to get new customers, and you should always be checking in on your customer list.
It’s a good idea to keep track of all the leads that come in through your referrals, so that you can see what kind of services people are requesting.
If your service is the right fit for them, then you will be able to continue working with them.
Customer feedback can also be very effective.
You can ask customers for their feedback at different times, and you can then use the information to better your services.
Attend Trade Shows
Trade shows are one of the best ways to generate plumbing leads.
They are also one of the easiest methods.
There are many trade shows throughout the year, and you can simply attend any that are relevant to your industry.
You will need to spend money on transportation, but it’s definitely worth it.
One of the best ways to attend a trade show is to get there early.
If you show up to the show when it is empty, it will be easier for you to make connections.
Also, when people arrive at the show, they will be interested in what is being displayed.
When people are attending trade shows, they are looking for different things.
This means that they will want to learn about new technologies, and they will be more likely to buy from you.
Use An App
Another effective way to generate plumbing leads is through an app.
An app allows people to request services directly from your company.
They can also provide you with feedback on your services.
If your company has an app, you will need to decide whether or not you want to make it public.
You will have to do a lot of work in order to make sure that your customers are happy with the app, and that it is well-received by them.
The main reason why this is effective is because:
- People like to have apps that are convenient.
- Apps will save a lot of time for people and will be more appealing to customers.
These apps are very useful because they help you get in contact with people that are nearby.
The reason why is that:
- People who use these types of apps are usually interested in local services.
- They are also looking for specific types of services, which makes it easier to find people that are interested in your business.
Also, you will be able to offer them discounts on the price of the services they need.
Conclusion
Lead generation is an important part of business, and it’s always good to have a variety of different ways of doing it.
In this article, you have learned about plumbing leads, and you now have the knowledge you need to start generating them right away.
Make sure that you follow all of the tips that were mentioned in this article, so that you can continue to build a profitable plumbing business.
We hope that you were able to learn a few things from our tips.
Good luck in your business!
