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Curious how to get leads for your solar business?
Many people in the solar industry are just like you: They don’t enjoy lead generation.
But that doesn’t mean it has to be like that.
There’s a better way.
It’s 2022 after all and there’s a more modern way.
That way means getting leads that actually become customers, not just leads.
Actually, there are lots of better ways to find new customers.
If you’re an experienced seller with a few years of experience under your belt, it’s easy to get caught up in the numbers game.
You know what you need to grow your business, but you don’t know where to start.
Here are the some things you must do to get your solar business off the ground.
How To Get Leads For Solar Businesses
Create A Lead Generating Website
The first step toward success is creating a website that actually produces leads.
That doesn’t mean the site has to be complicated or have a lot of content.
It doesn’t have to be super high-tech. In fact, it shouldn’t be.
The site needs to be structured in a way that makes it easy for people to find what they need, to read what they need, and to purchase what they need.
Your website should be an online version of a letter or a simple brochure.
It should contain an irresistible reason for the reader to give you his/her contact information.
Create A Lead Magnet
This is the most important part of the process!
If you want your leads to convert, you need to provide something of value to them before they call you.
A lead magnet is the first thing you offer your prospects. It’s an irresistible reason to give you their contact information.
The lead magnet is often free or a low-cost service.
The most common lead magnets are:
- Reports
- Ebooks
- Webinars
- Sales pages
But that’s just the beginning.
Your lead magnet can be anything that will pique a person’s interest enough so that they want to learn more about it.
You will need a lead generation software, such as:
All of these have free, or very inexpensive trials – we suggest giving them all a try, and pick whichever you like best.
Also, if you don’t plan on focusing on SEO for your website, you can create your whole website with these tools.
Email Marketing
Once you get a person’s contact information, the next step is to send them a persuasive sales message.
This is where email marketing comes in handy.
Email is one of the most effective ways to communicate with your leads.
You can use it to provide additional value to your leads, to make your sales pitch, and even to collect payment.
The best autoresponders that are free or very cheap are:
Much like the lead gen tools, we recommend you have a look at each one, to see which is best for you and your business.
Printed Flyers
If you are serious about generating leads, you should consider using printed flyers.
This is a tried-and-true method that works like crazy.
All you need is a laser printer, some good paper, and a simple sales pitch.
Flyers work better than emails because they provide an instant “kick” to get a person’s attention.
Printing and mailing a few thousand of them will dramatically increase your leads.
Social Media Ads
There’s nothing like having a new customer tell his/her friends and family about you.
That’s the whole point of social media.
Using these tools to advertise your business can be a lot of fun and a great way to get your brand out there.
If you aren’t using any form of social media, we recommend you start.
Social media ads are paid ads on Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.
You can use these services to advertise your lead magnet, or you can advertise your main product or service.
Direct Mail
If you have a list of people who are interested in what you are selling, but who haven’t bought yet, direct mail is one of the best ways to generate leads.
This is especially true if your lead magnet is an ebook or a report.
But make sure your letter has an “urgency factor” to it.
You should always try to underpromise and overdeliver when it comes to delivering value.
Get A Lawyer
This is going to sound crazy, but it is true: Hiring a lawyer is the easiest and most effective way to generate more leads.
There are two reasons for this:
- A lawyer will help you avoid getting sued.
- A lawyer will help you protect yourself from possible legal issues down the line.
Hire a lawyer who specializes in your industry.
They will know how to structure your contracts and agreements in order to protect your business.
Doing these things will not only increase your leads, but it will make you look like a legit business.
Local Radio And TV
If you live in an area with a high population of “desperate people” (that would be everywhere) then you should seriously consider using local radio and TV to promote your business.
You should have a 30-second “teaser” commercial on all the major stations at least once per week.
You can use this method to promote almost anything: lead magnets, main products or services, special deals, etc.
Don’t worry if you don’t know how to do the actual shooting and editing.
That’s what professionals are for.
Offer A Discount To Your Leads
If you offer a discount to your leads, they will be much more likely to buy from you.
But make sure your discount is “perceived” as being legitimate.
Unquestionably legit businesses don’t try to trick their customers into buying from them.
You should always make it clear that you are giving a discount because you want to get the business, not because you want to rip them off.
A good rule of thumb is to give 10% off the price of the lead magnet.
For example, if the lead magnet costs $200, then give your customer $20 off.
Conclusion
There you have it: our list of proven ways to generate leads for your solar business.
If you do everything on this list and keep doing it consistently, you will see dramatic results.
If you do nothing on this list and continue to do what you’ve always been doing, you will still see some results.
But if you take all of these ideas and combine them together, you will see amazing results.
That’s why we recommend you try out at least a few of these ideas.
The more you try, the better you will get.
Try some of these ideas for yourself. See how many leads you get and which ones convert into customers.
