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The biggest challenge for any roofing business is finding qualified leads. In fact, it’s a constant battle of testing and trying different things to see what works.
Roofing is a unique industry because unlike most others, the biggest challenge here isn’t sales and marketing but the lack of skilled labor.
For a roofing company to generate qualified commercial and residential leads, it’s important to do everything possible to make sure that people know about your business.
In this article, we will cover strategies to generate qualified leads for your roofing business.
How To Get Leads For Roofing
Create A Website
Make sure you have a website. If you don’t, create one using one of these:
As you know, a website is the first thing potential customers will see when they visit your website.
This is where you need to start, so use this opportunity to capture their interest.
The best way to do this is to make your website visually appealing and informative.
Make it look like you have a lot of experience and expertise in roofing.
Your website should also contain a page with information about your services, including pricing, warranties, contact information, and any other important information that people would want to know.
Use Lead Magnets
Another strategy to generate leads for roofing companies is to create lead magnets.
A lead magnet is any item that people are willing to give away in exchange for information on your company or products.
Lead magnets work like coupons – you can give them out and you’ll receive something back in return.
Lead magnets are a great way to get a lot of quality leads for free.
They also help you build an email list of people who will be interested in your services.
It’s a great way to boost your conversion rate, as well as your profits.
The content on your site should include a link to your lead magnet, which is usually a PDF, an image, or a video.
You need a lead gen tool to create most lead magnets, such as:
Any of the above will be great at creating landing pages to capture info; or any other type of lead magnet.
They all have trials, so our advice is to give them all a try, before deciding on one for your business.
Social Media Marketing
Social media is another great way to generate leads for roofing companies.
There are many different platforms available, but the ones we like are:
You can use these to interact with potential customers and answer questions about your products and services.
To maximize the effect, create accounts on each platform.
Set up multiple profiles for your business on each platform.
Create separate Facebook pages for your company on each of the above platforms.
Each page will have its own target audience, so you can customize each one according to who you want to see your posts.
Your pages will also be private to stop random people from looking at your page.
Once you have a bunch of followers, you’ll receive comments from potential customers.
It’s a great way to get feedback on your services and products.
Email Marketing
Another way to generate leads for roofing companies is to send emails to people who may be interested in your products or services.
This is another great way to generate leads for roofing companies.
This can be done using a variety of tools, including:
When someone submits their contact information, they will get a follow up email shortly thereafter.
You can use these contacts as leads for roofing companies.
If you would rather buy an email list, versus building one, you can use services such as:
Direct Mail
Another way to get leads for roofing companies is using direct mail.
Direct mail can be sent to the homeowner or business owner in many ways.
You could send a letter, brochure, or postcard to the homeowner or business owner.
This could be an easy way to get leads for roofing companies.
When sending out direct mail, there are several ways you can use.
Letter
A letter is a great way to get leads for roofing companies.
For example, you could send out letters offering free estimates, or discounts on roof repairs.
Brochure
A brochure is another great way to generate leads for roofing companies. You could send it out with a promotional item, such as a gift card, or a coupon.
Postcard
A postcard is another great way to generate leads for roofing companies. Postcards can be used to advertise special promotions.
Using any of the above methods will help you generate leads for roofing companies.
Cold Calling
Cold calling is another great way to generate leads for roofing companies.
For this technique, you need to first build rapport with the homeowner or business owner.
In order to do this, you could use one of the following techniques:
- Email marketing
- Social media marketing
- Direct mail
By building rapport with the homeowner or business owner, you’ll be more likely to get an appointment.
When they give you an appointment date and time, you can schedule a visit with them.
If you don’t have an appointment scheduled, make sure you follow up with a phone call or email message.
You can then ask if they have any questions.
You might also ask for their feedback about the company and the quality of their work.
Local SEO
Another great way to generate leads for roofing companies is by optimizing your website for local searches.
This can be done using:
- Search engine optimization
- Local search
Search engine optimization can be done by creating content that is relevant to local businesses and their products and services.
A good example of a good local SEO strategy would be to write about a specific product or service, and provide an in-depth review on it.
You can use these reviews to inform people about the products and services that your business offers.
You could also use them to promote a coupon or offer.
This will help you rank better for local searches.
Once you have created content that is optimized for local searches, you can submit it to directories such as:
Create A GMB Profile
Another good strategy for roofing leads is creating a GMB (Google My Business) profile.
When someone searches for your business using a Google search, they will see a listing in the first page of results.
If they click on your listing, they will be taken to your Google My Business profile.
You can update your Google My Business profile at any time.
By creating a Google My Business profile, you’ll be able to have a presence in the search results for local searches.
You can include:
- A description of your business
- Contact information
- Photos
You can also include a map of where your business is located.
You could include testimonials from your customers.
PPC Advertising
Pay Per Click (PPC) advertising is another great way to generate roofing leads.
This is where you pay money to advertise your services and products on various websites.
The purpose of PPC advertising is to increase the number of visitors that your website receives.
This will lead to more opportunities for roofing companies to generate roofing leads.
Some PPC advertising websites include:
Once someone clicks on your ad, they will be taken to a page that has your website or landing page.
This could be a page with a free estimate or a lead form.
You can use this form to capture leads for your roofing company.
You can also use this page to inform people about your business, services, and products.
Network Events
Another great way to generate roofing leads is by participating in network events.
These events could include:
- Local networking groups
- Online networking groups
A good way to participate in network events is by joining them.
You can find these events on social media websites such as Facebook, LinkedIn, and Twitter.
After you join the group, you can post about your business and how you can help the group members.
This could include:
- Photos of the work you’ve done for clients
- Links to your website and landing page
- Information about how you can help them
- The more active you are in these events, the more chances of generating roofing leads you’ll have.
This is because when you’re active in these events, people will see that you’re a serious company that they can trust.
Use Storm Chasing Apps
If you’re a roofing company that uses storm chasing apps, you’re already ahead of the game.
When it comes to storm chasing, you have to be prepared for any kind of weather conditions.
You should be prepared for all kinds of weather situations such as:
- Strong winds
- Thunderstorms
- Lightening
- Hurricanes
The more prepared you are, the more likely you’ll be to capture roofing leads.
For example, you could:
- Take your mobile phone with you whenever you’re out on the road.
- Keep your smartphone in a safe place where it doesn’t get damaged by storms.
- Know the different types of storm chasing apps so that you can use them when needed.
- Know the different apps that can help you to capture roofing leads.
You can find these apps on the Apple App Store and Google Play.
When someone downloads the app, it will show the latest storm update.
- You can click on the links in the app to learn more about the storm.
- You can also watch videos on the storm.
- You can even see photos from the storm.
If you have the time, you can visit these storms in person to get an idea of what the storm looks like.
- You can share this information with your clients to help them prepare for the storm.
- You can also use this information to inform them about the damage that could occur.
- You can ask if they want to repair their roof.
- You can also ask them to schedule an appointment for them to have their roof inspected.
Trade Shows
Another great way to generate roofing leads is by attending trade shows.
These events can be local or international.
You should register at the trade show early so that you can save money.
This will allow you to save on transportation and hotel fees.
Once you’re registered, you should:
- Make sure that you look professional and dress accordingly.
- Find a table and stand that has ample space to display your business cards and other information.
- Ask for business cards when people pass by.
- Ask them if they’re interested in learning more about your business.
Take the time to talk with them and ask for their contact details.
Follow them up.
Ask for business cards whenever they’re done talking with you.
Follow up by calling or texting them.
Tell them about your services or products.
Attend a Local Chamber Commerce Event
When it comes to generating roofing leads, a local chamber of commerce can be an important place.
This is because when you attend a local chamber of commerce event, you can get face-to-face with people.
At these events, you can:
- Talk with potential customers and learn about their needs.
- Get to know them better.
- Offer your services or products.
- Gain referrals and new business.
If you want to generate roofing leads, you should make sure that you’re attending these events.
If you’re not planning to attend, then you should ask someone in the company who is going.
Another good reason why you should attend these events is so that you can meet other people in the community.
You can use this to gain knowledge and develop relationships with other people.
Conclusion
When it comes to generating roofing leads, you have many options.
It all depends on what kind of business you have and your goals.
If you want to generate roofing leads, then you should start now.
Just be prepared for any type of weather conditions.
The information provided above will help you in generating roofing leads.
I hope that you found this article useful.
If you want to learn more about roofing, check out our blog post about roofing.
We’ve also created a video for you that you can watch:
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Thanks for reading this article about how to generate roofing leads!
