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Want to know how to get leads for real estate?
Many real estate agents use the same basic methods every day.
These methods often get stale and stale, and lead to less and less leads.
If you’re like most agents, you’d love to find ways to get more leads, but don’t know where to start.
Read on to learn how to get more leads for your real estate business.
How To Get Leads For Real Estate
Many real estate agents use the same basic methods every day.
Evidently, these methods are not working as well as they could.
The solution? Use data to find out what works best for your business!
Create A Website
As mentioned above, Facebook is the most popular social media platform in the world.
If you’re not using this platform, it’s time to start.
Make a landing page that features a video or two, and promote it on Facebook.
By doing this, you’ll get tons of likes and shares, which is a great way to generate leads for your real estate business!
You can’t afford not to have a website.
If you’re not doing any online marketing, you’re missing out on a lot of opportunities to connect with potential buyers.
Your website should include a description of the homes that you can show, the services you provide, and the contact information you have available.
Lead Magnets
Another effective lead generator is lead magnets.
Lead magnets are the best way to get people interested in your business.
A lead magnet is something of value that is free, but has a lot of interest.
For example, if you have a lead magnet that provides free information about a new home, you’re essentially offering your audience a free gift.
If you have a blog, it would be a great place to offer a lead magnet.
You can also create lead magnets with pictures of homes and real estate listings.
Make sure that you offer quality content that’s free for your audience.
You don’t want to just throw something together and give it away.
Your lead magnet should be something that’s useful to your audience, and something they’d actually want to take advantage of.
Lead generation software allows you to:
- Build a website/landing page
- Create lead magnets
- Collect lead info such as telephone number, email etc.
It is absolutely crucial to have a lead gen system in place.
The best software vendors for this are:
Each have a free or very inexpensive trial.
We suggest trying them all, and seeing which one you prefer.
Currently, Clickfunnels is the most popular.
Write A Blog
If you’re a real estate agent, you can use Google Trends to determine which search terms your target audience is using to search for a local real estate professional.
Then, you can write an article using those keywords and publish it to your blog. With a bit of luck, you’ll attract more clients and make more money!
Get Free Leads from Facebook
Facebook is the most popular social media platform in the world. It has 1.49 billion active monthly users.
Indeed, according to one study, people spend an average of 9-hours and 35-minutes per month on this platform!
With so many users, there’s no doubt you’ll be able to find some very passionate people who are extremely interested in buying or selling a home.
Investing
Get creative with your marketing. While cold calling is a great way to get started, you may want to try other methods of lead generation.
For example, call a radio station or television station and ask them if they are looking for houses to feature in their real estate programs.
There could also be local newspapers that allow you to advertise in exchange for a small fee.
Start a Home Buying/Selling Group
A home buying/selling group can be a great way to generate leads. You can offer a discount to your members for referrals.
This will help your network grow faster, and you can build a list of people who would love to buy or sell a home in the near future.
You could also hold regular meetings to discuss the latest real estate trends and news.
Use LinkedIn to Generate Leads
LinkedIn is a social networking platform that is used by over 200 million professionals.
It’s the world’s largest professional network, and it’s a great place to find leads!
You can reach out to your target audience and start a conversation with them about their needs.
First, you’ll want to determine what groups your audience is in, and then, you’ll want to find the members of those groups and initiate conversations with them.
Use Google Plus To Generate Leads
Google+ is the newest social media platform. It has only been around for a little over a year, but it’s growing very quickly.
Indeed, there are now over 500 million users on this platform!
That means there’s a good chance you’ll be able to find at least one or two people who are extremely passionate about buying or selling a home in your area.
Go To Open Houses
Open houses are a great way to meet people who are genuinely interested in buying or selling a home.
If you attend enough open houses, you’ll inevitably come across someone who is ready, willing and able to buy or sell a home. This person could be a great client for you!
Create A Website
As mentioned above, Facebook is the most popular social media platform in the world.
If you’re not using this platform, it’s time to start.
Make a landing page that features a video or two, and promote it on Facebook.
By doing this, you’ll get tons of likes and shares, which is a great way to generate leads for your real estate business!
You can’t afford not to have a website.
If you’re not doing any online marketing, you’re missing out on a lot of opportunities to connect with potential buyers.
Your website should include a description of the homes that you can show, the services you provide, and the contact information you have available.
Lead Magnets
Another effective lead generator is lead magnets.
Lead magnets are a great way to get people interested in your business.
A lead magnet is something of value that is free, but has a lot of interest.
For example, if you have a lead magnet that provides free information about a new home, you’re essentially offering your audience a free gift.
If you have a blog, it would be a great place to offer a lead magnet.
You can also create lead magnets with pictures of homes and real estate listings.
Make sure that you offer quality content that’s free for your audience.
You don’t want to just throw something together and give it away. Your lead magnet should be something that’s useful to your audience, and something they’d actually want to take advantage of.
Host a Realtor Training Class
If you’re an experienced agent, consider hosting a free realtor training class!
This is a great way to get new agents started in the industry.
In this training class, you’ll teach them how to navigate the market, and give them valuable tips and tricks to help them succeed.
Get Referrals
If you’re not getting referrals, you’re missing out on a lot of opportunities to grow your business.
By asking your existing clients to refer you to their friends and family members, you’re creating a strong network of people who are ready to buy or sell a home.
This means that they’ll be able to give you lots of good leads, and you’ll be able to offer them special discounts.
Use Craigslist To Generate Leads
Craigslist is one of the most popular websites for buying and selling homes.
It’s a good place to find leads, because people who are interested in buying or selling a home will often advertise their listings on this website.
Be sure to follow the rules of the site, and never post a listing for sale if you’re not really looking to sell your home.
However, if you’re actively looking to buy a home, you should post your listing.
You could also try advertising in the classifieds section.
Create an App
If you’re looking for ways to get more leads for your real estate agent business, then you may want to create an app.
There are plenty of apps available on the market, but not all of them will work for your business.
The key is to find an app that will help you get leads for your real estate agency.
You can even create an app with the purpose of generating leads for your real estate business.
Offer An Instant Discount
One of the best ways to generate leads for your real estate business is to offer an instant discount.
Let’s say that you have a home that’s currently listed for $150,000, and you have it priced at $10,000 below the current market value.
In this case, you could offer an instant $140,000 discount.
This will likely cause a lot of people who would have otherwise not considered buying your home, to now consider buying it.
You can also use an instant discount to generate leads for a new agent. If you’ve just taken the test to become a real estate agent, then you’ll probably find it difficult to get started.
This is especially true if you don’t have a strong network of clients to help you get going.
Conclusion
There’s no question that lead generation is important if you want to grow your real estate business.
Creating a lead magnet that’s useful and valuable to your audience is a great way to start.
You can also offer a free realtor training class, ask for referrals from your existing clients, or advertise on Craigslist.
As a new agent, it may take some time before you’re generating lots of leads.
But by using these ideas, you’ll be able to grow your business sooner rather than later.
