Contents
Many photographers will start out as a hobbyist. They may get into it because they want to earn extra income or maybe they are looking for an additional way to supplement their income. This article is going to give you the best tips on how to get leads for photography.
How To Get Leads For Photography
Create A Website
A website is a great way to promote your photography business. The website will be your portfolio and your sales tool. It can be either an online store, or a simple landing page. It is very important that your website is professional and easy to navigate. A professional website will help you get leads and clients.
Here are some tips to make your website as professional as possible:
- Have a professional looking logo.
- Use a professional looking website theme.
- Have an easy to navigate website.
- Add a portfolio page to your website.
- If you are selling prints, have a pricing page on your website.
The easiest and a very inexpensive way of doing this, is by using a page builder like:
These website builders can have your site looking as good as paying a web designer thousands of dollars.
Choose one of the above, and start working your way to a professional, fast and mobile-friendly website.
Create Lead Magnets
A lead magnet is something that you can give to a potential client to show that you are an expert in your field. This can be anything from a free photography ebook, to a free webinar, to a free e-book, or even a free photography training course.
Lead magnets are a great way to get your website in front of people. The more content you can offer to people, the more likely they are to be interested in your business.
Here are some lead magnets you can offer:
- Guide to Photography for Beginners
- How to Start a Photography Business
- How to Take Photos With Your Smartphone
The best way to create lead magnets is by using one of the following lead gen tools:
Each of the above have a trial. So give them all a try, and pick your favorite.
Create A GMB
A GMB listing is a listing on Google My Business. This is a free service that Google offers to businesses to help them manage their business online.
A GMB listing is a great way to help people find your business. You can add your website, social media links, phone number, and email address.
A GMB listing will help you get more leads, and grow your business.
To create a GMB listing:
- Go to Google My Business
- Create a new listing
- Add your website
- Add your social media links
- Add your phone number and email address
- Add Photos to Your Business
Social Media Marketing
Social media marketing is a great way to get your website in front of people. The key is to be consistent with your social media marketing. It is very important to stay active on social media, and engage with people.
Here are some social media marketing platforms you can use:
The best way to use social media is to have a Facebook business page. This will allow you to interact with your customers, and keep them updated with your content.
If you are on Instagram, you can start posting your images there. You can also post images on your Facebook page.
If you are on Pinterest, you can create a board for your business, and post images of your work.
LinkedIn is a great platform to build a professional network.
Email Marketing
Email marketing is a great way to stay in touch with your customers and clients. If you are doing photography, you can offer discounts to people who sign up to your newsletter.
You can also offer free tips, tutorials and guides to people who sign up to your email list.
The best way to create your email list is to use one of the following lead gen tools:
Each of the above have a free trial or even a free plan.
How To Create Great Photography Content
Guest Posting
Guest posting is a great way to get your website in front of people. The best way to do this is to create content that other people want to read.
The easiest way to do this is to ask other photographers or writers to write a guest post for your website.
You can offer to write a guest post for them, and if you do, you can ask them to write a review of your website or service.
Here are some guest post sites you can use:
Webinars
Webinars are a great way to interact with people. They are a great way to share your knowledge, and build a community around your business.
You can host your own webinar or use a service like WebEx or GoToWebinar to create a webinar that is accessible to your customers.
Webinars also have the added benefit of being recorded so you can post it online for your clients to view.
Video Marketing
Video marketing is a great way to engage with people. People love watching videos.
The best way to create videos is to use one of the following video creation tools:
- YouTube
- Filmora
- Screencastify
The best way to use video marketing is to create short videos. You can upload them to your website, or you can upload them to a platform like YouTube.
YouTube is the most popular video platform. If you upload your videos to YouTube, you can get traffic from people who are searching for a video on YouTube.
It is also free to upload videos to YouTube.
Direct Mail
You can also use direct mail to get more photography leads, such as sending flyers, postcards etc.
You could include a small image of your work in the flyer and include a brief description about the type of work you do.
It’s also worth mentioning that direct mail is less expensive than other forms of advertising.
If you have an e-mail list, you can use it to send regular newsletters or promotions.
In this way, you will be able to keep your clients up-to-date with new work, special offers, news etc.
This will also help you to build a relationship with them and nurture their interest in you and your work.
Customer Referrals
This is a very powerful way to generate leads. You can use customer referral programs to reward your customers for recommending you to their friends and family.
If you are a service provider, you can offer them a discount, or a freebie for referring you.
If you are a business owner, you can offer them a freebie for referring you.
There are many different types of referral programs you can use, including:
- Referral bonuses
- Referral certificates
- Affiliate programs
- Coupons
Networking Events
Networking events are a great way to build a network and meet new people.
You can hold a networking event at a local cafe, or at a local bar or club.
The best way to do this is to use an event planning service.
The event planning service will help you to set up the event, find out what type of event you should be holding, what types of food you should serve, and other details.
Once you have set up the event, you can advertise it on Facebook, Twitter, Instagram, LinkedIn, and other social media sites.
You can also advertise the event in local newspapers, and in your business cards and business letterhead.
Networking events are a great way to get your name out there and attract new clients.
Conclusion
If you want to get more photography leads, you need to use more than just your website to generate them.
You need to use a combination of online and offline marketing techniques to generate more leads.
You can use different marketing strategies, depending on your business.
For example, if you are a wedding photographer, you can use direct mail, Facebook ads, Google ads, SEO, social media, and video marketing.
If you are a freelance photographer, you can use direct mail, social media, SEO, and video marketing.
If you are a portrait photographer, you can use direct mail, Facebook ads, SEO, social media, and video marketing.
Whatever your business is, you need to use a combination of marketing strategies to get more photography leads.
Good luck in your business.
