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Are you trying to determine how to get leads for landscaping?
No matter where you live or how long your lawn care business has been in operation, leads can make or break a landscaping or lawn-care business.
It is difficult to sustain your business without a steady flow of qualified leads from landscapers.
If you have a lawn care marketing campaign focused on generating lawn care leads and attracting new customers, it leads to:
- Recurring, high-paying jobs
- Your crews will be able to do a consistent job
- Profit and revenue growth
- Expanding your business
You now know the importance of landscaping leads generation for your lawn-care business’s long-term sustainability.
But how do you get customers?
Or how can you get landscaping jobs?
Below are some landscaping marketing ideas.
How To Get Leads For Landscaping
Create A Website
The best way to get landscaping leads is to provide customers with information that they need.
You can create a website or blog that provides answers to frequently asked questions about landscaping.
Your website should include contact information, including your email address, phone number, and physical address.
The contact information should appear on every page of your website, including the home page.
If you are using a third-party website builder, you can add your contact information to that website builder’s default contact page. T
his gives you a fast way to put your contact information online.
The best two website builders are:
We suggest choosing one of the two for your website.
They are both designed to create professional websites, while still maintaining speed and functionality.
Create A GMB Page
A Google My Business (GMB) page will help to get your business found by potential customers who use Google to find local businesses and services.
It will also allow them to see what your business is all about.
For example, if you own a landscape design company, a GMB page might include images of your projects, a description of the services you offer, and a link to your website.
This will help you rank higher for local searches.
If you already have a website or blog, you can easily add a Google My Business listing to your website or blog.
You can get started for free by simply adding your business name, address, phone number, and website.
You can also add photos, videos, and reviews.
To improve your ranking for local searches, add a location-based search.
You can choose your town or city, and the type of service that you provide.
When you are ready to upgrade, you can pay a monthly fee.
To do this, you must first be listed on Google Maps.
You can sign up for a free Google My Business account by visiting: https://www.google.com/mybusiness/
Create Lead Magnets
Landscaping businesses need leads! But most of them aren’t getting leads because their websites are boring and uninteresting.
To get landscaping leads, you have to offer something unique to customers.
Landscaping lead magnets include:
- Free articles about landscaping
- Landscaping tips
- Information about landscaping products
- Landscaping e-books
- Landscaping guides
- Landscaping how-to videos
The best way to create lead magnets, is by using a lead gen tool such as one of the following:
Each of the above tools offer trials. So, be sure to test them all before picking one.
You can also use the lead gen tool to create simple landing pages, if you’d rather not have a full website.
However, we recommend having a full website for better conversions.
Social Media Marketing
One of the best ways to get leads for landscaping is through social media marketing.
Social media sites include:
It is important that your social media platforms are active and that you have quality content for your customers.
Your followers on social media should be interested in your content.
It will increase the chances that they will share it with their friends.
When you post quality content, you are more likely to generate leads.
The easiest way to do this is to search for other lawn care businesses, including landscapers.
Then, copy the content of the posts and add your own.
You can also search for other landscaping businesses and post content about landscaping.
You may also want to create a Facebook page for your landscaping business.
Email Marketing
Another great way to get leads for landscaping is by using email marketing.
Remember the leads you are collecting from your website?
Well, not all of them are buyers, yet.
They need to be warmed up.
Email marketing is one of the most powerful ways to generate leads.
Landscaping companies can send an email to their customers telling them about new products, discounts, or a sale.
When you send emails to customers, be sure to include a link to your website.
Then, follow up with an email two days later, reminding them to check out your website.
You will need an autoresponder to make life much easier for you.
Here are the best ones currently:
The following are currently the best, and either offer free plans or free trials:
You only need one.
They all offer free trials and/or free plans to start off with.
Test them all to see which you like best.
Join Landscaper Groups
It’s important to get involved in local groups, if you are thinking of starting a landscaping business.
There are numerous landscaper groups on Facebook.
You can learn from other landscapers about their businesses and what they are doing.
You can also share information and tips with other landscapers, which could lead to more clients.
To join one of these groups, search for local landscaper groups.
Then, join the group that is the most relevant to you and your landscaping business.
Become a Consultant
If you already have a lawn care business, then you may want to become a lawn care consultant.
Becoming a lawn care consultant will help you create a brand for your landscaping business.
When you are a consultant, people are more likely to ask you for advice about landscaping.
This makes them more interested in landscaping products and services.
Becoming a lawn care consultant is also an easy way to build a client base for your landscaping business.
It’s also a great way to make more money
Visit Local Businesses
Another way to generate leads for landscaping is by visiting local businesses.
Local businesses include restaurants, grocery stores, retail stores, banks, and other businesses that sell landscaping products.
You can meet local landscapers at these locations.
You can learn about their businesses and get their advice on how to start a landscaping business.
To find a local landscaper, search for businesses with landscaping products and services.
Then, contact the business and tell them you are interested in starting a landscaping business.
Ask them if they have any clients that may need landscaping services.
Then, you can talk to them about your landscaping business.
If you do this right, you will be able to get a free consultation from the client.
Run Local TV and Radio Ads
One of the best ways to generate leads for landscaping is by running local television and radio ads.
You should contact local television stations and radio stations and ask them if you can advertise your lawn care business.
You can create an ad with a picture of your company and your logo.
You can also include information about landscaping.
Once you get a response from the television station or radio station, then you can contact the owner or producer to schedule an appointment.
You can also include a phone number so people can call you directly.
When you do this, make sure that you have an appointment scheduled so that the television or radio station can interview you.
If they don’t interview you, they won’t know about your landscaping business.
Cold Calling
Another way to generate leads for landscaping is by cold calling potential clients.
You should call people who have landscaping businesses and ask if they need any landscaping services.
You can also call people who have properties that need landscaping services.
For example, if you own a house and you notice that the yard needs work, then you should call the homeowner and tell them that you are a landscaper.
You should include a link to your website so that they can get more information about you.
If you follow up with an email, then you will be able to get an appointment with the client.
Use Door Hangers
Door hangers are a type of marketing material that can help you generate leads for landscaping.
When you hang door hangers, you will be able to generate leads for your landscaping business.
To make door hangers, you should create a graphic of your lawn care business on a white background.
You can also add your logo and some information about your landscaping business.
You should then use an adhesive and put the door hangers around the neighborhood or on the doorsteps of potential clients.
Once you do this, you can contact the people who receive the door hangers.
When you do this, you should offer them a free consultation so that they can learn more about your landscaping business.
If they don’t accept your offer, you should ask them if they know anyone else who may need landscaping services.
Wrap Your Vehicle With Your Business Name
Another way to generate leads for landscaping is by wrapping your car with your business name.
You can wrap your vehicle with signs that read “Landscaping.”
You can also include your business phone number and a link to your website so that people can learn more about your lawn care business.
You should also make sure that the signs are in good condition so that they will last longer.
You should also make sure that they are attached securely so that they won’t fall off.
Get a Referral
Another way to generate leads for landscaping is by getting a referral from a friend or family member.
You should ask your friends or relatives if they know any other landscapers that you can call and ask if they need landscaping services.
You should be willing to pay them for a referral so that they will recommend you to their clients.
Whereas, you might not be able to get paid, you will still get leads for your landscaping business.
Doing this is a great way to build your business.
Join an Association
If you want to become known as a local lawn care expert, then you should join a landscaping association.
By joining the association, you will be able to meet new people who will be interested in landscaping.
When you join the association, you can become a resource to people who are looking for landscapers.
You should also post on the association’s website so that more people can find you.
By doing this, you will start building a following of potential customers and clients.
Put Up Yard Signs
Another way to generate leads for landscaping is by putting up yard signs.
You can put up yard signs on your property and around your neighborhood.
By putting these signs up, you will be able to generate leads for your landscaping business.
In addition, when you put up yard signs, you will be able to increase your chances of getting appointments from the people who see them.
When you put up signs, make sure that they are in good condition so that they will last longer.
Also, make sure that they are in good locations so that you can reach a wider audience.
Do a Community Yard Sale
If you want to generate leads for landscaping, then you should do a community yard sale.
In the end, you should not sell any lawn care equipment at your yard sale. Instead, you should only sell yard care products and services.
You should also have a sign that says “Free Yard Care Consultation.”
You should also have a sign that says “Landscaping.”
When you do this, you should also ask people if they have a lawn that needs to be trimmed or mowed.
You can use this as an opportunity to generate leads for your landscaping business.
The main goal of a community yard sale is to make money, but you should also be able to generate leads for your landscaping business.
Send Direct Mail
Another way to generate leads for landscaping is by sending direct mailers to potential customers and clients.
You should always include information about your landscaping business.
You should also include the company’s phone number and website so that people can contact you.
Your direct mailers should also include a picture of your landscaping business.
You should also ask people if they need lawn care services.
Doing this is a great way to generate leads for your landscaping business.
Use PPC (Pay Per Click) Advertising
Another way to generate leads for landscaping is to use PPC advertising.
PPC advertising will help you to make money when someone clicks on your ad.
In this type of advertising, you will pay a company for each time that someone clicks on your ad.
When you do this, you will get leads for your landscaping business. The main goal of using PPC is to generate leads for your landscaping business.
In addition, you can create landing pages for each lead. You should also offer free services so that people will come back to you.
This is the best way to generate leads for your landscaping business.
Hire Someone For Local SEO
If you want to generate leads for your landscaping business, then you should hire a local SEO expert.
Local SEO is the process of getting found online when people search for local businesses.
If you are looking for someone to help you with your local SEO, then you should start searching online for a local SEO company.
By hiring a local SEO company, you will be able to get a lead for your landscaping business. In addition, you can also get a good reputation for your landscaping business.
Your landscaping business will also become more visible to potential customers and clients.
Conclusion
If you want to generate leads for landscaping, then you should always think about what you can do to promote yourself and your landscaping business.
When you do these things listed, you will be able to increase your chances of generating leads for your landscaping business.
In addition, by using these techniques, you will be able to make money and become profitable.
This means that you will not have to worry about paying your employees too much money or you will have to pay your contractors too much money.
In addition, this will also help you to save money so that you can use it for other purposes.
Good luck in your business.
