How To Get Leads For Event Planning: 7 Ways [2023]


Are you an event planner looking to grow your business and get more leads? Generating leads is crucial for the success of any event planning business, as it helps to build your client base and drive sales.

In this article, we will discuss how to get leads for event planning, including tips for understanding your target audience, building a website, creating lead magnets, utilizing social media, networking and collaboration, content marketing, email marketing, and paid advertising.

With these strategies, you can effectively reach and attract your ideal clients, ultimately growing your event planning business.


What Are Leads?

In the world of event planning, a lead refers to a person or organization that has shown interest in your services and provided their contact information for future communication.

Leads are the first step in the sales process and are crucial for the growth and success of your event planning business. By generating leads, you can reach and connect with potential clients, showcase your services, and ultimately secure more business.

Importance of Leads

The importance of leads in event planning cannot be overstated. Leads provide a pipeline of potential clients and help you build your customer base. By targeting the right audience and generating high-quality leads, you can increase your chances of securing new business and growing your event planning business.

The purpose of this article is to provide event planners with practical strategies for generating leads. Whether you’re a seasoned event planner or just starting out, these strategies will help you reach your target audience and attract new clients to your business.


Understanding Your Target Audience

In order to effectively generate leads for your event planning business, it’s important to first understand who your target audience is. Your target audience is the group of individuals or organizations that are most likely to be interested in your services. By gaining an understanding of your desired audience, you can effectively adjust your marketing approach to reach and interact with them.

To identify your target audience, consider factors such as age, location, income, interests, and events they attend. Conducting market research, such as surveys and focus groups, can also provide valuable insights into your target audience and help you refine your marketing strategies.

Once you have a clear understanding of your target audience, you can tailor your marketing efforts to reach them more effectively. This can include creating tailored content, using social media platforms that your target audience uses, and partnering with organizations that cater to similar audiences.


How To Get Leads For Event Planning

Now let’s discuss some strategies that you can use to add more leads to your pipeline. While the opportunities are endless, we are going to focus on the methods that are most effective today.


Build A Website

Having a website is crucial in the current digital landscape for event planning businesses. A website serves as a platform to display your services, share your portfolio, and provide a means for potential clients to contact you.

Developing a well-designed, professional website can significantly enhance your chances of attracting new business and generating leads.

When constructing your website, prioritize creating a user-friendly experience for visitors. This includes incorporating high-quality visuals and videos, presenting clear and concise information about your services, and making it easy for potential clients to reach out to you.

Also, optimizing your website for search engines such as Google will improve visibility and reach a wider audience.

Along with providing information about your services, consider incorporating lead-generating features into your website, such as contact forms, newsletter subscriptions, and e-book downloads. These features can help you gather valuable information from potential clients and provide opportunities for follow-up and lead conversion.

Building a website is a critical step in generating leads for your event planning business. If you don’t already have one, you can use tools such as Thrive Themes or Elementor to create a professional, user-friendly website that highlights your services and offers opportunities for potential clients to connect with you.

By doing so, you’ll increase your chances of attracting new business and securing high-quality leads.


Create Lead Magnets

Lead magnets are valuable resources that entice potential clients to provide their contact information in exchange for something of value. They are a powerful tool for generating leads in the event planning industry. By offering something of value, such as an e-book, webinar, or discount code, you can attract new leads and build relationships with potential clients.

The best tools to create lead magnets are Clickfunnels or Instapage.

These platforms offer a range of features that make it easy to create and deliver lead magnets, including customizable templates, drag-and-drop builders, and integrations with popular email marketing platforms.

When creating a lead magnet, focus on providing valuable information that is relevant to your target audience. This could be a guide on event planning, a list of tips for stress-free events, or a webinar on the latest event planning trends. Offering valuable information positions you as an industry expert and helps establish trust with potential clients.

In addition to providing valuable information, make sure to promote your lead magnet effectively. This can include incorporating it into your website, promoting it on social media, and reaching out to your email list.

Promoting your lead magnet through various channels expands your reach and boosts the amount of leads generated.


how to get leads for event planning


Utilize Social Media

Social media platforms, such as Facebook, Instagram, and LinkedIn, are powerful tools for reaching and engaging potential clients. By building a strong presence on social media, you can increase brand awareness, showcase your work, and connect with potential clients in a more personal and approachable way.

To effectively utilize social media for lead generation, it’s important to understand your target audience and the platforms they use. Once you’ve determined which platforms to focus on, create a strategy that aligns with your overall marketing goals. This may include posting regular updates, hosting live events, or running social media ads.

In addition to promoting your brand and services, you can also use social media to promote your lead magnets. By sharing your lead magnets on social media, you can attract new leads and increase the visibility of your business.

When using social media for lead generation, it’s important to be strategic and consistent. Set a clear goal for what you want to achieve and stick to a regular posting schedule.

This will help you stay top of mind with your followers and increase the chances of attracting new leads.



Networking and collaboration are key components of lead generation in the event planning industry. Expanding your network by forming connections with professionals in your industry can help you broaden your reach, add new contacts, and raise your visibility to potential clients.

One of the best ways to network is by attending events and conferences related to your industry. These events provide opportunities to meet other professionals, exchange ideas, and make new contacts. Consider reaching out to other event planners and vendors in your area to see if they would be interested in collaborating on events.

In addition to attending events, you can also network online through professional organizations and social media groups. Join online communities related to your field and engage with others by sharing your expertise and commenting on their posts.

When networking, it’s important to be professional, friendly, and approachable. Take the time to get to know others in your field and build relationships based on mutual respect and shared interests.

Finally, don’t be afraid to ask for referrals. Word-of-mouth referrals are one of the best forms of advertising and can help you generate new leads. Encourage satisfied clients to refer their friends and family to your business, and offer incentives for referrals.


Content Marketing

Content marketing is a powerful tool for lead generation in the event planning industry. Generating valuable and informative content positions you as a knowledgeable expert in your industry, thus drawing in potential clients.

To get started with content marketing, you need to determine what type of content will resonate with your target audience. Consider writing blog posts, creating videos, or producing podcasts that provide useful information related to event planning.

Once you have created your content, you need to promote it to reach your target audience. Share your content on social media, publish it on your website, and consider reaching out to other bloggers and websites to see if they would be interested in sharing your content.

In addition to promoting your content, you should also consider using email marketing to reach potential clients. Consider building an email list by offering a lead magnet and using an email marketing service like ConvertKit or Mailchimp to manage your email campaigns.

Finally, be consistent with your content creation and marketing efforts. The more content you produce, the more opportunities you will have to reach your target audience and generate leads.


Email Marketing

Email marketing is an effective method for reaching potential clients and generating leads in the event planning industry. By building an email list and sending targeted campaigns, you can stay top-of-mind with your target audience and keep them updated on your services and events.

When it comes to email marketing, having the right software can make all the difference. Moosend and GetResponse are both excellent options for managing your email campaigns. These platforms offer a variety of features, including automation, email templates, and comprehensive reporting, to help you get the most out of your email marketing efforts.

To get started with email marketing, begin by building an email list. Offer a lead magnet, such as a free guide or whitepaper, in exchange for people’s email addresses. Then, segment your email list based on factors such as location, interests, and past events attended to ensure that your email campaigns are targeted and relevant.

Next, craft well-designed, engaging emails that communicate the value you offer to potential clients. Be sure to include a clear call-to-action in each email, encouraging subscribers to take the next step and learn more about your event planning services.

Finally, measure and analyze the success of your email campaigns. Use the data and insights provided by your email marketing software to continually refine and improve your email marketing efforts over time.


Paid advertising is a powerful tool for generating leads in the event planning industry. When using platforms such as Google Ads or Facebook Ads, you can reach a large and targeted audience quickly and effectively.

When it comes to paid advertising, it is important to have a clear understanding of your target audience and their preferences, behaviors, and pain points. This information will help you create ad campaigns that speak directly to them, increasing your chances of generating leads.

One of the main benefits of paid advertising is the ability to reach a large number of potential clients in a short amount of time. You can target your ads to specific demographics, locations, and interests, ensuring that your message is seen by the people most likely to be interested in your services.

It is also important to set a budget for your paid advertising campaigns. This will help you stay on track and avoid overspending, and it will also ensure that you are getting the best return on your investment.



Generating leads is a crucial aspect of event planning. By following the strategies outlined in this article, you can effectively reach your target audience and attract potential clients.

Whether it’s building a website, creating lead magnets, or paid advertising, there are a multitude of ways to generate leads and grow your event planning business.

It’s important to remember that lead generation is an ongoing process and it may take time to see results. However, with persistence, dedication, and a commitment to providing value to your audience, you can achieve the leads you need to grow your business and achieve success in the event planning industry.

Hopefully this article has provided you with the insights you need on how to get leads for event planning. Best of luck!