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Want to know how to get leads for email marketing?
When it comes to marketing, your email list is your greatest asset.
With your list, you can run campaigns that can give you a 4,400% return on investment.
To get those results, you need to keep your list clean.
That means using every trick in the book to keep your emails from being deleted or ignored.
What Are Email Leads?
“Email leads” are people who have signed up to receive emails from you… but… have not yet opened those messages.
This means they are just waiting for you to send them something worth reading.
When they do open your messages, they will be “human interest leads.”
These are people who have an immediate interest in what you have to offer.
In other words, they are people who are very likely to buy from you.
The best thing you can do with these leads is… simply… put them on a list and wait for them to tell you what they want.
Leads come in all shapes and sizes.
Some are obvious – such as people who have responded to an ad or bought a product from you.
Others are much more difficult to capture.
Like people who have signed up to receive your monthly newsletter but haven’t given you their email address yet.
Or people who have downloaded a free report from you but haven’t given you their email address.
Or people who have visited your website but haven’t filled out any type of contact form.
How To Get Leads For Email Marketing
There are three primary ways to capture leads for your email list.
Let’s look at the current best practices to get leads for email marketing.
Build A Website
The first thing you should do is build a website.
If you don’t have a website yet, you can use one of the following website building tools:
Currently they are the two best tools to make a professional website quickly and fairly inexpensive.
Offer Something Of Great Value
For example, if you sell information products, offer an ebook, a teleseminar, or a video series that gives direct, immediate value.
People don’t sign up to receive a monthly newsletter to get a free gift.
They do it because they want the big payoff — the huge benefit they get by becoming a member of your list.
To do this you need to create a lead magnet, using a tool such as:
Each of these tools offer a trial, so be sure to try them all and see which one you prefer.
Design Compelling Templates
If you have built a website, and you have built a lead magnet, the next step is to design compelling templates.
This will take time, but it is the most important part of creating leads for your email marketing list.
The template that you use needs to be an invitation to action that will prompt people to join your list and give them a reason to do so.
The best way to design your email templates is to use a template creator like:
All of the above have trials, and several have free plans.
Give them all a try and then stick to the one you like best.
Use Social Media
One of the best ways to generate leads for email marketing is to use social media.
There are many social media sites out there.
Here are the three most important ones for you to know about:
Facebook is the largest social network in the world.
It has over 2 billion active users.
In fact, Facebook has more users than any other website.
This makes it the perfect place to build a lead magnet.
Use Personalization
Personalization and intimacy go hand-in-hand.
The more you can personalize your communications with your leads, the more likely they are to open your emails.
Plus, the more likely they are to stay on your email list.
To achieve this level of personalization and intimacy, you need to know a lot about your lead.
You need to know their name and email address… and… preferably… their phone number and a few details about where they live.
Then you should use this information to craft messages that are customized just for them.
Craft Messages With A Unique Voice
One of the best ways to capture leads for email marketing is to create a “unique voice” for your messages.
A unique voice is different than a “personal touch.”
A unique voice is a very human voice.
It is not robotic or stilted like many mailers I have encountered.
It feels like an actual person writing to them. This makes people much more receptive to what you are saying.
And, it makes them more likely to open your emails and read your message.
To achieve a unique voice, you need to know your lead really well. You need to know their likes, dislikes, passions, and worries.
You also need to know the type of content they like.
There is no one-size-fits-all solution for creating a unique voice.
This is one of the most important aspects of your marketing plan.
So, be sure to use the information you gather to create customized messages that will get your leads to open and read your emails.
Use Lead Scoring And Automation
One of the best ways to create leads for email marketing is to use lead scoring.
Lead scoring is a method of determining which leads are ready to be nurtured and developed into customers… and which leads are not.
The way it works is this: You ask your list two questions about each lead. Then, based on the answers, you assign each lead a score from 1 to 10.
A lead with a 10 would be one who has indicated an interest in what you are selling… and… has given you all the information you need to respond quickly and develop a sales pitch that will capture his interest and turn him into a customer.
A lead with a one would be someone who has not given you enough information for you to determine whether or not he is a good lead…
Why Is Having A Lead Generation Strategy Important?
Lead generation is crucial for every business, no matter how small or large.
If you don’t have a good lead-generation strategy, you could be losing hundreds or even thousands of dollars each month.
Having a strong lead-generation strategy can mean the difference between success and failure.
Without a doubt, having a strong lead-generation strategy is one of the best investments a business owner can make.
Conclusion
Leads are the lifeblood of any successful business.
Without them, you will stagnate.
As soon as you run out of leads, your profits will drop off a cliff.
That’s why it is so important to know how to generate leads… and… to do it quickly and effectively.
In this issue, I have given you more than enough information to put you on the path to generating your own leads… and… making some serious money in the process.
A strong lead-generation strategy is vital for every business, no matter how big or small.
It is much more important than you might think.
Without it, your business could be losing hundreds or even thousands of dollars every month.
On the other hand, with it, you could experience exponential growth and see your business thrive for years to come.
