How To Get Leads For Construction

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Companies miss out on business opportunities all the time. Often, this occurs due to a lack of alignment between marketing and sales. You should strive to align lead generation and sales so your company performs smoothly and effortlessly. In this article, we are going to show you how to get leads for construction.

 

How To Get Leads For Construction


Create A Website

Creating a website that gets leads is crucial because you want to capture leads from all of the various stages in the buyer’s journey.

In other words, you will want to collect leads from people who are searching online for solutions to their construction problems.

When creating a website that gets leads, you need to focus on building trust with visitors.

Your website needs to give people what they are looking for without making them have to do a lot of work.

The website should also be simple to navigate and easy to read.

A website for construction companies requires a lot of information.

You’ll want to include the following:

  • Services Offered
  • Projects Under Construction
  • Contact Information
  • Video/Audio Recordings

If you don’t have the time to create your own site, there are some pre-made templates that you can use.

The best website builders are:

Lead Magnets

Lead magnets are a must to get leads for any business.

Lead magnets are just a way of promoting content and content that will help you get leads.

These include:

  • Images
  • Graphics
  • Videos
  • Audio

In order to get good leads from websites, make sure the information is relevant.

To create lead magnets, it is best to have a lead gen tool, such as:

Each of the above have a trial, so feel free to test them all, and then choose one.

Social Media Marketing

Social media marketing is an easy way to connect with prospects, customers, and potential customers.

The main social networks that you should use for your construction company are:

You’ll want to focus on engaging with your followers and getting their contact information.

Do not be afraid to ask for people’s contact information.

Once you have their information, you can send them a message through social media or through email.

When creating your social media accounts, make sure they are:

  • Simple
  • Easy To Navigate
  • Easy To Read

Your social media accounts should contain the following:

  • Your logo Links to your website, blog, and any other pages of information you have
  • A way for people to get in touch with you if they want to
  • Pictures of your company (especially if you have a photo of your company, such as a model home, etc.)
  • Your contact information
  • Anything else you feel would be helpful for people to know about your company

Use your social media accounts to talk about new construction projects, what you’re working on, and how to contact you if people are interested.

Email Marketing

Email marketing is a great way to connect with people and get their contact information.

The main advantage of email marketing is that it is cost effective.

When using email marketing, you will want to make sure that you are:

  • Being Consistent
  • Be relevant
  • Follow up with your leads

In order to be consistent, you’ll want to schedule a monthly email list.

To be relevant, your email needs to give your audience something they want.

To follow up with your leads, make sure you respond to every email you receive from them.

The best email marketing software for construction companies is:

These tools have free trials and some even free plans for you to start with.

Understand Your Audience

As a construction company owner, you need to understand your audience and know what types of content to create and promote.

You’ll want to focus on creating content that your audience wants.

Do this by focusing on the following:

  • Topics that are popular on social media (e.g., videos, infographics, etc.)
  • Content that appeals to your target demographic
  • Social Media Content

Social media content includes:

The key to getting social media engagement is:

  • Engaging with people

Creating engaging content If you don’t have time to create your own social media posts, there are a lot of pre-made templates you can use.

Video Marketing

Video marketing is the best way to create high-quality leads for your construction company.

The main benefits of video marketing include:

  • Great for SEO
  • Easy To Share
  • Great for lead generation

When it comes to creating videos, you’ll want to:

  • Focus on creating a good quality video
  • Create a title that summarizes the video
  • Use keywords that are relevant to your construction company
  • Include a call to action at the end of the video

As a construction company owner, the key to creating a good video is to:

  • Understand how to create a professional video
  • Have the right equipment
  • Be consistent with your videos

Cold Calling

Cold calling is an effective way to generate leads.

When cold calling, you will need to:

  • Have a list of prospects
  • Pick up the phone and ask if they’re interested in what you have to offer
  • Follow up when they say no

Asking for people’s contact information is one of the most effective ways to generate leads.

If you would rather use software for cold calling, the best softwares are:

Direct Mail

You can also use direct mail to get more construction leads.

Some examples of direct mail are:

  • Buyers Guide
  • Request for Quotation (RFQ)
  • Construction Invitation
  • Brochure
  • Business Card

Direct mail can be very effective if:

You are targeting an audience that already knows about your business

  • The price is right
  • You have a great offer

Customer Referrals

Another great way to generate more leads for your construction business, is through customer referrals.

It’s important to remember that while referrals may seem like a one-way street, they can actually be a very effective method of generating new leads.

You can get more construction leads by doing the following:

  • Having a list of customers who have done business with your company
  • Recognize people who are happy with your service and want to pass on their recommendation to others
  • Build a relationship with the referrer and make sure they are satisfied with the work you’ve done

As a construction company owner, the key to getting referrals is to:

  • Have an honest review page
  • Be clear about how referrals are handled
  • Create a referral program that is mutually beneficial

Trade Shows

Tradeshow exhibits are a great way to generate new leads.

The key to a successful tradeshow exhibit is:

  • Targeting a specific audience
  • Including relevant products and services
  • Exhibiting in a good location

The benefits of a tradeshow exhibit are:

  • Getting more exposure for your construction company
  • Generating more leads
  • Creating more customers
  • Building a stronger reputation

When it comes to a tradeshow, you’ll want to:

  • Plan your exhibit well before the tradeshow
  • Choose the right location Identify the right people to exhibit
  • Prepare marketing materials

 

Conclusion


There are many other steps that you can take to grow your construction business online.

With so many construction companies making mistakes online, it’s important to know what not to do.

As the internet continues to evolve, more and more people will use it to find new construction companies.

If you want to succeed in this digital age, you must be prepared to compete with them.

With that being said, you now have everything you need to be a successful construction company owner.

Good luck with your business!

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