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Wanting to know how to get customers for your printing business?
Print advertising is one of the most prominent ways that businesses promote their products and services.
The business print industry is a highly competitive one.
Many companies have failed in this space because they did not plan ahead for their growth.
You need to learn how to stand out from your competitors and the best way to do so is to implement marketing strategies that will keep you at the forefront of your industry.
It’s essential to keep your printing business up to date to make the most of the opportunities.
All the printing optimization techniques directly align and narrow down to one purpose: to get customers for the print business.
An increase in customers means increased print sales.
Here are some ways to get customers for your printing business.
Build A Website
Your website is an extension of your business, so it needs to be up-to-date with your company’s information.
A website gives your customers a quick reference guide about your business.
It also helps you to build trust with your audience.
The more trustworthy your site is, the more your audience will stick around and look for what you offer.
If you don’t have a website yet, you should get started right away.
The best two website builders currently are:
You can either do it yourself or hire a web developer to help you.
Create A Lead Magnet
A lead magnet is an incentive that will encourage someone to sign up for your mailing list or give you their contact details.
It can be anything that is useful to your audience.
It can be a free eBook, a discount coupon, an event registration, or anything else that you think will encourage them to sign up for your mailing list.
Don’t forget to put your website address on the lead magnet so that people can access it from there.
You can use the same lead magnet on all your social media platforms.
The best lead magnet tools are:
All of them have a trial, so feel free to give them all a go to see which you like the most.
Email Marketing
Email marketing is one of the best ways to promote your business and grow your list.
This is the bread and butter of every successful marketing campaign.
There are many email marketing platforms available to you.
Some of the most widely used ones are:
It doesn’t matter how big or small your business is; without effective email marketing, you won’t make any profit.
Even though email is a “cheap” form of marketing, it is still one of the most powerful.
Email has been proven to be 80 times more effective than TV in terms of brand building.
It has also been proven that people who open an email remain 10 times more likely to buy from the sender than those who do not open it.
And finally, people who opened an email and clicked on the link were 30 times more likely to purchase the product or service offered.
Social Media Marketing
Social media is another great way to promote your business and grow your list.
The best social media platforms for lead magnets are:
Don’t forget to add your website address to all your social media posts.
This will help your leads and customers access your website from there.
Remember to post at peak hours. This will give you the most engagement.
Also, don’t forget to use the right hashtags.
Hashtags are keywords that you can use to find people with a similar interest. For example, if you sell real estate, you might use #realestate or #mls or whatever niche you are in. Guest Posting Guest posting is when one blogger posts a piece of content written by another blogger.
Guest Posting
When you do guest posting, you are essentially giving someone else’s content away for free.
You do this by submitting an article to a popular blog or website.
Your article will be published with their name attached to it.
It is important to make sure that the content is good enough for the audience of the blog or website.
If it isn’t, the editor may not publish your article.
If they do, then you will get the traffic from the website.
You can also write a blog post and then submit it to popular blogs and websites.
This is a great way to build your own online presence and authority.
Webinars
Webinars are a great way to engage and interact with your leads and customers.
This is one of the most effective lead generation techniques.
When people attend your webinar, they have the opportunity to ask you questions.
These are often the best questions because they come from your audience.
You can also give them a freebie and let them know that they will receive it within 24 hours.
Webinars are free to host, so they are a great lead magnet for your list.
Some of the best tools for hosting a webinar are:
Cold Calling
Cold calling is when you call potential leads and customers.
This can be a very effective lead generation technique.
There are many platforms available to you.
Some of the most popular ones are:
You should use a softphone like Cisco Jabber or Skype.
If you’re calling from your landline, you should also consider using an “outbound dialer.”
This is where your phone number is sent out to random numbers in order to get more calls. Use your outbound dialer at peak hours.
Print Advertising
Print advertising is when you buy space in newspapers, magazines, direct mailers, etc.
It is one of the most cost-effective lead generation techniques.
One of the best places to advertise is the “classifieds.”
Just make sure that you are not violating any local or federal laws by doing this.
Radio Advertising
Radio advertising is another great way to generate leads and increase sales.
- You should consider using this technique if:
- You have a proven list of people who are very interested in your offer.
- You have a proven sales pitch.
- You can afford to pay for the airtime.
Without a doubt, radio advertising is a relatively cheap marketing tool.
The most important thing about radio advertising is that you must have a proven sales pitch.
This means that you should know exactly what you want your potential customers to do before you start talking to them on the radio.
It is essential that you understand your product, and how it will benefit the customer.
Business Meetups
Business meetups are events where people with similar interests get together.
These events are usually sponsored by local chapters of various organizations.
For example, there are many real estate investing groups that host local business meetups.
At these events, you can share ideas, and even pass out information and freebies.
You should attend at least one business meetup per month. You should also attend as many offline networking events as you can.
Direct Mail
Direct mail is when you send a physical letter to potential customers.
This is one of the most effective lead generation techniques.
It is the most cost-effective technique because you pay only for the postage, and you have a high probability of reaching your target audience.
You can include freebies with your mailing to increase your odds of getting more leads.
You can create your own direct mail campaign if you know how to do so.
Customer Referrals
If you have a list of proven customers or clients, you can use them as a source of referrals.
This is a tried and true lead generation technique.
But be careful.
You need to make sure that you are not violating any rules or regulations regarding “implied” or “explicit” offers.
Local Ads
Local ads are when you advertise in newspapers, magazines, and on the radio in your local area.
One of the best places to do this is on Craigslist.
The reason why Craigslist works so well is because of its simplicity.
You post an ad and people will respond. And they will pay you for the time it takes to do so.
There are also many other platforms where you can advertise locally.
You should check out Craigslist first. Then, do some research to see what else you can use.
Forums And Communities
Forums and communities are websites where people with similar interests get together in order to share ideas and information.
These sites are extremely powerful when used properly. You should join as many as you can.
You should also participate as much as you can.
This will help you become an expert on your subject matter.
It will also help you make a lot of new connections.
Don’t forget that people on these sites are very interested in what you have to say, because you are an expert on your subject matter.
So, you should make an effort to provide valuable and useful information.
How To Get Customers For Printing Business Conclusion
As you can see, there are a ton of different ways you can use to get leads for your printing business.
The most important thing is that you must test. Test different techniques, test different messages, test different offers, test different media, and test different locations.
And most of all…
Test, Test, Test!
Don’t be afraid to make some “dirty money” if it means you will increase your lead generation dramatically. You can always pass the extra money along to a church or charity.
Remember this: The best way to increase sales volume is by using multiple sources of traffic, such as direct mail, newspaper ads, magazine ads, radio ads, business meetups, forums and communities, and word-of-mouth referrals.
But, don’t forget about the power of face-to-face networking either. If you have the opportunity to attend some offline events, take advantage of that opportunity.
