Contents
How To Get Customers For Lawn Care Business – the million dollar question.
When you start your lawn care business, you always want to grow fast.
You’ll want to gain new customers so that you can make a profit.
But, in order to do so you must be careful of over extending yourself and not having the proper procedures and systems in place to manage the growth of your business.
There are many ways to get new customers for your lawn care business.
The most important of which is to make sure you have enough capital.
On the contrary, one of the main reasons some lawn care businesses fail is they run out of money.
And the reason for this is simple:
They spend all their money getting clients, but then, they don’t have enough left to pay the bills or even to stock up on some much needed supplies.
Or worse yet, they get too many customers and don’t know what to do.
They either don’t have the time or the inclination to tell their customers that they need to pay in advance or at least put down a deposit.
In other words, these struggling business owners are often unable to accept the reality that there is no free lunch in business.
How To Get Customers For Lawn Care Business
Here is a list of some of the best ways to get customers for your lawn care business:
Lead Generation Software
“Conventional” lead-generating campaigns have been done to death.
If you are not using the most current and effective lead-generating techniques, you are truly missing the boat.
Leads generated by “conventional” techniques are not only “conventional”, they are also dead.
If you do not use the most up-to-date lead-generating techniques, you will be left holding the bag when the great flood comes.
Don’t put it off. Make the change today. Get some lead-generating software.
Find a vendor with solid technology and support.
The best software vendors for this are:
Each have a free or very inexpensive trial.
We suggest trying them all, and seeing which one you prefer.
Currently, Clickfunnels is the most popular.
Use Your Personal Network
Start off by asking your friends and family to refer you to people who may need your services.
You can start your own network by making contact with people you know in your community.
Ask them about their lawns and if they have any problems or needs.
You should be able to get some good leads this way.
You can also post a classified ad in your local newspaper or place an ad on Craigslist.
Put Up Signs In Front Of Your Home
One of the best ways to get new customers for your lawn care business is to put up signs in front of your home.
One of the main reasons why people don’t hire you is because they don’t know you. By putting up signs in front of your home, you are letting people know that you are available and willing to work.
You’re also giving them a chance to get to know you so that they will feel more comfortable hiring you.
Use Your Church, Temples Or Synagogue
Churches, temples and synagogues usually have a lot of members who have nice, lush lawns.
Talk with your religious leader and see if he or she can help you identify any groups of people within your religious congregation who might need your services.
You should be able to get some good leads this way.
Use Your Car To Generate Leads
Another great way to get leads is to use your car to generate leads.
You should try to park your car in high traffic areas near busy intersections.
Make sure to check your local laws to make sure you are not breaking any. If you do advertise, be sure to give a call-back number so that you can follow up with the leads that you have generated.
Use Radio And TV Broadcasts To Generate Leads!
If you have a short attention span like many people, you may not know it but there are dozens of radio and TV broadcasts almost every day that offer up leads for various types of businesses.
You can use a recording device (like a small cassette recorder) and tape these broadcasts.
Ask Customers To Recommend You To Their Friends
Another great way to get new customers for your lawn care business is by asking your customers to recommend you to their friends and neighbors.
Ask them if they can pass along your contact information to anyone who might need your services.
Asking your customers to refer you to their friends and neighbors is one of the most effective ways to get new customers for your lawn care business.
Use Your Neighbors
Many people don’t think of their neighbors as a source of leads, but it’s a great way to generate leads for your lawn care business.
Ask your neighbors if they need any lawn care services.
You should be able to get some good leads this way.
You can also leave some flyers on their lawn, or put up some signs around your neighborhood.
Indeed, the more eyes you have on your business, the better.
Use Yellow Page Ads In Local Direct Mail Books
Another good way to get leads is by using yellow page ads in local direct mail books.
These books are sold at most big bookstores and they are a great place to look for mailing lists of people who live in your city or nearby cities.
Use Government Publications To Generate Leads
Government publications like the phone book, white pages, and legal notices are all great places to look for leads.
You should check all the classifications such as “Professional Services”, “Real Estate Brokers“, “Consultants”, etc. You should also check under “Public Utilities” and “Electricity Companies”.
These names will almost always include homeowners with nice, lush lawns.
Join A Club Or Organization
Many people belong to various clubs and organizations such as the Elks Lodge, the Masons, the Chamber of Commerce, the Better Business Bureau and the Lion’s Club.
Contact these types of groups and see if they have any leads for you. You should be able to get some good leads this way.
Hold Free Informational Meetings In Local Schools
Many schools have “Parents As Sponsors” programs. If your local school does, you should contact them and ask if you can hold a free informational meeting for parents in the school.
You should be able to get some good leads this way.
Use Your Local Businessman’s Organizations And Social Clubs
Local businessmen’s organizations and social clubs are filled with men and women who have a lot of money and a high degree of discretionary income. Many of these people have large, lush lawns and they are always looking for someone to take care of them.
If you belong to any local businessmen’s organizations or social clubs, ask your leader if he or she knows of anyone in those groups who needs your lawn care services.
Obviously, you must be careful when asking this question so that you don’t run afoul of the rules of any of the groups that you are a member of.
Ask For The Name Of A Contact Person At A Local Store
Ask for the name of a contact person at a local store such as a grocery store, a convenience store, or a pharmacy.
These stores have lots of good customers and they may refer them to you.
Try Not To Be Too Pushy Or Eager
Don’t push your services on these people. If they don’t want your services, then they will tell you that they don’t want your services.
If they do want your services, you should ask if you can call them back later.
This way, you can get more leads from the same person. If you call them back later, you can ask if they have any other leads for you or if they know anyone else who might be looking for lawn care services.
And this way, you won’t have to give up on these leads.
Don’t Call Them Back Too Soon
Once you get a lead, don’t call them back too soon. When you call back, you want to make sure that they are still interested in your services.
If you call them back too soon, you will scare them away. And if they don’t want your services, then it will look like you were trying to force them into a service that they weren’t interested in.
You want to be professional and friendly with your leads.
Conclusion
When starting a lawn care business, you want to grow fast. But, in order to grow as fast as possible, you must first gain new customers.
And to gain new customers, you must use one of the above methods to find people who live in your city or nearby cities who might need lawn care services.
Once you have found a good lead, you want to ask if you can call them back later. And when you call them back later, you should make sure that they are still interested in your services before asking them if you can call them back again later.
This way, you can get more leads from the same person.
And this way, you won’t have to give up on these leads. Doing this will take time and patience.
But if you stick to it, you will eventually succeed.
