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Are you trying to figure out how to get clients for snow removal?
If you want to be successful, you MUST effectively market your business. It doesn’t matter how long you’ve been in business, or how many millions of dollars you have in the bank. You will always, always need more customers.
But how do you get those customers?
You can’t just sit around and wait for them to find you.
You must market your business like crazy!
And the good news is that marketing is not rocket science.
This article will give you some basic tips and ideas on how to grow your business.
How To Get Clients For Snow Removal
Here are some tips for getting clients for snow removal businesses:
Build Your Website
It might seem like an obvious step, but don’t start your snow removal business without a website.
Yes, you should include contact information (like your phone number and address), but make sure the bulk of your site is all about your product or service.
Do NOT bury your contact info on the bottom of every page.
Do NOT make your website difficult to find.
Make sure the URL (Uniform Resource Locator) of your site is easy to remember and easy to find.
Make your website easy-to-read and easy-to-navigate.
Include bullets, bold words, short paragraphs and lots of white space.
Create A Lead Magnet
A lead magnet is crucial today
A lead magnet is any kind of incentive that gets someone to give you their contact information.
This could be a free ebook, a downloadable resource, or a short video.
For instance, if you’re a roofer, you might create a free ebook with tips for roofers to make their jobs easier.
If you’re a plumber, you might create a free video about how to fix clogged drains.
You can even get creative!
How Do You Create A Lead Magnet?
Easy. With lead generation software, such as:
Each have a free or very inexpensive trial.
We suggest trying them all, and seeing which one you prefer.
Customer Referrals
You should also offer a referral bonus to your existing customers.
Let’s say you charge $100 for an initial snow removal job, and $150 for each subsequent job.
Your customer might be interested in referring you to his friends and neighbors, but he won’t be too excited about the prospect of paying another $100 just to get you off his back.
Therefore, you should offer him a small (maybe $5. bonus for every friend and neighbor he refers to you.
Advertise On Social Media
Another easy way to get more customers is to advertise on social media.
In this day and age, most people spend at least some time on social media. In fact, many people will spend more time on social media than they do on their cell phone.
If you’re not on Facebook, Twitter, Instagram or Pinterest, you’re missing out on a lot of potential clients!
You can also use social media to promote your business in a very simple, non-intrusive manner.
Direct Mail Marketing
You should also consider direct mail marketing as another way to get clients.
Direct mail is still one of the most powerful weapons in the marketing arsenal of every savvy marketer.
And, if you use it correctly, it can absolutely supercharge your snow removal business.
For example, you might send a direct mail letter to the owners of multi-family homes in your service area. The letter could read something like this:
Dear Resident,
Did you know your apartment building has a big pile of snow outside that needs to be removed by a professional snow removal company?
Well, I have a deal for you.
If you will let me remove that snow for free, I will give you a huge discount off my normal rate.
In fact, I will take $X amount off my normal rate and give it to you in the form of a money-back guarantee.
To get started, simply call my office at (000. 000-0000) and tell one of my friendly staff members that you want a free quote on a snow removal job for your apartment building.
Sincerely, John Jones Owner Snow Removal Company 000-0000
Use Door Hangers
In The Post Office Door hangers are very inexpensive (only about 70¢ apiece) and they make an excellent addition to any direct mail package.
If you run a test with just door hangers… and… no other elements of your direct mail package, you will likely get a response from 10 times as many people as the control group.
You should always include a couple of door hangers with every mailing you create.
Use Local Media
Another good idea is to advertise in your local media.
For example, if you live in a city with a population of 200,000 people, do you think there is any chance whatsoever that all those people don’t have access to at least one of the following media?
Use Email Marketing
Email marketing is another way to get your name out there.
You can send messages directly to your customers and potential customers.
On the whole, email marketing is about 1,000 times more effective than normal direct mail.
And, it is also about 100 times more economical.
If you use an autoresponder, you can gather information from your customers, make a compelling offer, and then nurture them until they are ready to buy from you.
If you don’t use an autoresponder, you can still gather this type of information by asking for it in the “bribe” section of your sales pitch.
For example, you might say something like: “Please take a moment to fill out the attached form and tell me when you would like your snow to be removed.”
Here are some of the best companies for email marketing:
Like we mentioned with the lead generation tools, we suggest trying each of these, to see which resonates best with your business.
Conclusion
So, how does all of this translate into getting more clients for your snow removal business?
Well, first, you need to identify the problems that you are facing.
If you don’t know what the problems are, then you are going to waste a lot of time, energy, and money.
Second, you need to find solutions to those problems.
If you do not solve the problems that you are facing… then you will never get more customers.
And, finally, you need to test your solutions.
If you are not testing your solutions, you are wasting a lot of time and energy.
And, if you aren’t testing, you are also probably wasting a lot of money.
