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When trying to market a new or untested concept, one of the toughest challenges is getting someone to believe in you and your concept enough to risk their money on it. In this article we will show you how to get clients for a security company.
Too many people think that it is nearly impossible to get an “A” client.
That’s not true at all.
In fact, if you are willing to do the necessary work, you can get almost any client you want.
Here are some tips on how to go about doing that:
How to Get Clients For Security Company
It doesn’t matter if you’re selling a security system or a security company.
What matters is that you can deliver what your clients need.
You have to make your clients happy and that means getting the best value for their money and making sure they are satisfied with your services.
Here are some steps you can take to get clients for a security company:
Know What Your Clients Want
There are many types of clients for a security company.
Here are some examples:
The first type of client is one who has had a security system installed by someone else and wants that same system re-installed.
This is often an older client who is looking for an easy way to get his system back up and running.
He may not be totally satisfied with his last system installer but, he isn’t in a position to fire him either.
In fact, it might even be the case that he has a good relationship with this last installer.
In any case, this type of client will probably ask you to quote a price that is much lower than what he would be willing to pay if he were going to do the job himself.
One of the main reasons why he hired the last guy is because he was so cheap.
Cheap is not a word you want to hear when discussing your services with a potential client.
You want him to be smart enough to realize that, if he hires you, he won’t have to pay any “installer’s profit” at all. Instead, all he has to pay is your standard fee which, as we will discuss later, can be quite substantial.
The second type of client is one who has had a security system installed by someone else and wants that same system re-installed but has not yet decided whether or not he wants to keep the system.
Thus, he has no real “feel” for the value of the system yet.
What you do in this case is you show him how much money he is saving by having you do the job instead of the other guy.
You also give him some idea of how much his last installer got him (if anything) for his money.
You do this by having him tell you exactly what he had installed before and by having a knowledgeable and honest discussion with him about the current market conditions for alarm companies.
In short, what you do here is you let him know that you are an expert on this subject and you will never recommend any product or service to him unless it is the best one available.
Show Off Your Skills
You must demonstrate to your clients that you are a qualified professional in this field.
Compared to most other people in this industry, you know the business inside and out.
In addition, your clients will have a better idea of how much their system is worth if they know that you know what you are talking about.
They will also be more inclined to pay you a fair price for your services since they will know that you will not be overcharging them.
How To Advertise Your Security Company
Now that you know to find out what your customers want, and how to become the expert in that – let’s look at how you bring in more clients.
Create A Website Or Landing Page To Collect Leads
This is the most crucial part of attracting customers in any niche.
You MUST have a website or page that collects a customers information.
To get the customers information, offer them a “bribe” or lead magnet, such as a free report or eBook for example.
You will need a lead gen software to create the lead magnets and collect the data on auto pilot.
Here are the current best lead generation tools:
All of these tools have either free or very inexpensive trials.
We suggest giving them all a try, and seeing which one resonates best with your business.
Email Marketing
Now that you have a lead generation tool collecting you leads on auto pilot, the next step is email marketing.
For this, you can use any of the following services:
These are also all inexpensive to test.
And don’t forget, you can use a combination of these tools for lead generation and email marketing.
For example you could use Leadpages to collect the contact info of your customers, and then use another tool to send them a personal message with a compelling reason to give you their contact info.
If you do this right, you will be able to get as many clients as you need, without ever having to talk to a single one of them face-to-face.
Ask For Testimonials
This is a technique that you can use to get clients for almost any kind of business.
It is especially effective when used in conjunction with the previous two techniques.
As we said before, you can usually get a client to be a little more open with you by letting him know that he doesn’t have to worry about your being a rip-off artist.
By letting him know that he can “test drive” your services for 30 days (or whatever period you agree upon) before he makes any kind of commitment, he will be much more willing to give you a chance.
A few minutes of his time will go a long way toward getting him to trust you and it will save him a lot of money in the long run as well.
Use Social Media
Social media has turned into the lowest common denominator among all types of marketing.
No matter what niche or industry you are in, if you aren’t on social media, you are truly missing the boat.
If you don’t know how to use social media to gain clients, you should probably spend a few months (or at least a few thousand dollars) to learn the basics.
There are plenty of social media gurus out there who will show you the ropes for free. One such person is my friend John Carlton.
You can find out all about him and his programs at https://www.kachingle.com
Almost everybody today has a social media presence.
This means that if you can master the art of using social media to attract business, you will be able to generate a constant flow of clients for life.
Conclusion
So that’s it, my friends.
You now have all the tools you need to create a profitable security company.
All you have to do now is put them into practice.
Don’t worry if you don’t have any clients right now, as you gain more clients, you will find that they are willing to pay much higher prices than you would need in order to make a profit.
You will also find that the amount of work involved will be far less than you imagined.
Remember, in this industry you get what you give.
You must be willing to put in the time and effort necessary to create an awesome product and deliver it to your customers.
The more you give, the more you will get.
