Contents
In this article, we’re going to look at how to get clients for personal training.
The reason it’s so important to have clients is that, when you train people, you can earn money in many different ways.
You can do this through:
- Selling your own products (books, CDs, DVDs, etc.)
- Selling your clients’ products (if they are also working with you)
- Giving seminars on subjects you know about and teaching people who pay you
There are many ways you can go about doing this.
We’re going to look at each of these separately.
How To Get Clients For Personal Training
Create A Website
A great way to make a lot of money from home is to set up your own website.
What’s the point?
Well, if you have a website, you can make it very easy for people to buy things from you.
You can sell anything on your site, including:
- Books
- CDs
- DVDs
- Seminars
- Webinars
And so on…
In addition to this, you can also make money from other activities on your site.
For example, you could offer an online training course that teaches you how to do something.
When people sign up to your training course, you can charge them whatever you want to.
If you want to get started with this, I recommend a site called Clickbank.
It’s like an e-commerce website, except that you don’t actually have to stock any products!
The best website builders are:
Lead Magnets
One of the easiest ways to get clients is to create lead magnets.
A lead magnet is a piece of content, such as an article or a video, that you can give away for free.
People who want to work with you will click the link in your email, read the content, and then decide whether they want to work with you.
The problem is that there are two types of people who would benefit from what you have to offer:
- People who want to learn how to do something (a seminar, an online training course, etc.)
- People who want to build their business
If you try and attract both types of people at the same time, you’ll end up spending most of your time on the first group.
So how do you get the second group of people?
Well, that’s what lead magnets are for!
You can create lead magnets that attract the second group.
The best software tools for creating lead magnets are:
Try them all out, since they each offer a trial.
Then pick your favorite, and create enticing lead magnets.
Word Of Mouth
The easiest way to get clients is to go out and talk to people.
This is called word of mouth marketing.
When people talk to people about what you do, they will often mention that you’re good at what you do.
What’s more, they may even ask for your contact details.
So the next time you’re out and about, think about who you know who might benefit from what you do.
You could go to a local gym or coffee shop, and ask then if they’d be interested in working with you for example.
Offer A Free Trial
Another thing you can do to get clients is to offer a free trial.
Many people find that they don’t know what to expect from an initial consultation.
So, offering them a free trial is a great way to test them out.
Once they have signed up, you can use a lead magnet to get them to pay you for their first session.
If they like it, you’ll build a relationship with them and they’ll want more sessions.
This is a really powerful way to get clients because it makes you stand out from the crowd.
Social Media Marketing
Another way to get clients is through social media marketing.
The first thing to remember is that this is a very long-term strategy, so it’s not something you can try out in just one week.
If you’re serious about using social media to get clients, you’ll need to spend some time learning how to do it.
One of the best ways to learn is by following other people who are doing this.
Then, when you see them making money online, you can use that as a source of inspiration.
You should create a social media account on:
And then make sure you add your website address to your social media profiles.
This way, people will be able to find your website and contact you via your social media accounts.
You can also promote your business on LinkedIn by adding testimonials from satisfied customers.
In addition to this, you can create a Facebook page for your business.
When you’re on a social media platform, you should try to interact with other people.
Email Marketing
Another way to get clients is through email marketing.
If you’re going to use email marketing to get clients, it’s a good idea to start a list of contacts.
This is called an opt-in list, and it’s a great way to build a relationship with your future clients.
If you want to create an opt-in list, the best software tools are:
When you first sign up, you should create a free account.
Then you can set up email campaigns and send emails to your list.
This strategy is a must, because the money is truly in the list.
Video Marketing
One of the most effective ways to get clients online is through video marketing.
There are a number of different types of videos that you can make.
You can make a presentation video, a tutorial video, a testimonial video, etc.
If you’re going to make a presentation video, the first thing to think about is what kind of content will you include?
What kind of message are you trying to deliver?
Is it going to be entertaining?
Is it going to have lots of facts and figures?
Will it be useful and educational?
If you’re serious about getting clients, you’ll need to learn how to create video marketing content.
The best platform for video marketing is absolutely Youtube.
Once you’ve uploaded your video to YouTube, you can use it as an affiliate marketing tool.
You can use it to promote your online courses, ebooks, and services.
Testimonials
Testimonials is also called client referrals, because when people hear good things about a business, they will often want to refer others to that business.
You could ask people who are doing what you do if they’d be willing to leave a testimonial for you.
The most important thing when you are getting testimonials is that you have to ask permission before asking someone to leave a testimonial.
Asking for permission is easy.
You can simply ask the person if they would mind leaving a testimonial for your business.
If they agree, then you should write out a short testimonial on your website.
Direct Mail
Another way to get clients online is through direct mail marketing.
This can include flyers, brochures, postcards, etc.
If you’re going to use this method of marketing, you need to think about what kind of message you’re trying to deliver.
Make sure it’s something that your target market wants to read and be able to relate to.
Use the information on the mailer to build a strong campaign.
You can also use this strategy to send out offers or discounts to your customers.
If you’re serious about using direct mail marketing to get clients, you’ll need to learn how to do this.
There are different types of direct mail marketing, and one of the most common ones is postcards.
Postcard marketing is a great way to promote your business, because you can send it to people who live all over the world.
One of the best tools to use when you’re doing direct mail marketing is a mailing list.
This is a list of people who have requested that you send them mail.
These people have agreed to receive mail from you, so you can use their email addresses to send them your postcards.
Networking Events
Networking events are a great way to meet new clients.
There are many different types of networking events, but the most common ones are:
- Local networking events
- Industry networking events
- Charity networking events
If you’re serious about using networking events to get clients, you need to learn how to organize them and get them done.
You can always use the internet to help you find local networking events in your area.
The best tools for this are:
You can also use Facebook groups to find local networking events.
Conclusion
Online marketing is all about connecting with your customers.
It’s about being available to them when they need you.
The more you can provide for them, the more successful you’ll be as a personal trainer.
If you’re going to be serious about getting clients online, you need to learn how to create marketing content.
You should also learn how to do direct mail marketing, network marketing, and how to organize local networking events.
If you want to get clients online, you need to get started today.
The sooner you start, the sooner you can get results.
Good luck!
