How To Get Clients For Life Coaching


Everything is different when you finally have a paying client.

You go from dreaming about becoming a coach to being a coach.

From wanting to give your gifts to actually doing it.

And from thinking everything is too difficult to actually getting paid to do what you love.

In any case, that’s what this article is all about.

I will explain how to get clients for life coaching and what you should know before you start this adventure.


How To Get Clients For Life Coaching – The Beginning

You might not be able to say anything at this moment, but I will tell you this: life coaching is the best job in the world.

Yes, even better than a therapist, because it gives you access to people’s innermost feelings and deepest beliefs, which makes you a very powerful healer.

 As a life coach, you can help people find answers to questions they have asked themselves for years or decades. And you can help them make the right decisions for their lives.

And that is priceless.

Most people, who are trying to find their way in the world, end up with many questions, so they need help.

This is exactly where your skills as a coach come into play.

Once you get some clients, you will have all the time in the world to coach them. There’s no rush to get clients.

Without a doubt, your clients will be more grateful if they see the progress you are making with them.


How To Get Clients For Life Coaching – The Necessary Knowledge

Now, I know it is important for you to know some of these things before you start.

So let’s go through them.

Life coaching can be done online

I know that life coaching has become an obsession for a lot of people. But it is possible to work from home, right?

And it is also possible to make money doing this.

Of course, it takes time and effort, but it is possible to get clients without leaving your house.

Compared to having a physical office, this has some clear advantages. Like being able to work at any time, any place, and having no commute.

This also makes it possible to control your expenses. If you are not making enough money coaching clients, you can reduce your overhead by keeping your expenses down to the bare minimum.

Life coaching can be done on a part-time basis Another advantage of working from home is that you can do it on a part-time basis.

You see, most people (including me) need a bit of structure in their lives.

And when they have that structure, they have the energy and motivation to achieve more than they could without it.

Compared to other ways of making money, this is one of the best. You don’t have to interact with anyone except your clients. And you don’t have to be present to make any money. This means you can be a stay-at-home mom or dad and still make a great living as a coach.

You Don’t Need To Have A Degree In Psychology To Be A Life Coach!

This might come as a surprise to some people, but not having a degree in psychology is an advantage.

People with degrees often have a hard time putting themselves into the minds of others.

People without degrees see things from the outside in.

They simply see what is there, instead of trying to find the “why” behind it. And this is a huge advantage when you are working with clients.

You will be able to cut through all the confusion in their minds, and find the core of their problems much faster. This makes your job as a coach easier and your results much more effective.

You Will Need To Learn How To Research Like Crazy

Almost every successful coach starts out with no reputation and no credentials whatsoever.

You should too.

This will force you to become a student of human behavior for years. Which will make you a far better coach later on.

If you want to be a good life coach, you need to be a student of human behavior for the rest of your life.


How To Get Clients For Life Coaching – The Marketing Skills

So far, we have discussed how you can do life coaching from the comfort of your own home.

And how you don’t have to have any degree in psychology… or much of any education at all.

But there is one other big advantage you have over all other coaches… and that is your marketing skills.

As a general rule, people don’t hire experts. They hire people they can relate to. And experts are often feared by most people.

Experts know too many of the “correct” answers.

Compared to the “unknown” threat of hiring an expert, most people will choose the known threat of hiring someone with no experience whatsoever.

Life Coaching Is Not A New Idea To Most People

Almost every human being on this planet has experienced pain.

And almost everyone has had a need for some sort of emotional support.

This need for support is so basic to our nature, even animals have it. And yet, we as a species have somehow forgotten how to use this natural resource.

Which is why millions of people go around in circles, trying to “figure out” what they should do with their lives.

They have all the right ideas… but no one ever teaches them how to implement these ideas.

It would be fair to say that the majority of the world is not ready to hire someone who is an expert in human behavior.

So, how can you get clients for life coaching?

The answer is very simple:

Build A Website

Most people think that starting a life coaching business means going to college, getting a license and then creating a website that will attract clients.

And while all those things are important, they aren’t nearly as important as the one thing they don’t teach you… how to get clients.

The first thing you must do is build a website.

You don’t have to build a super-high end site with a bunch of bells and whistles.

Just something simple like a blog will do.

Create A Lead Magnet

The next thing you need to do is create what I call a “lead magnet.”

This is the most important step in the process.

A lead magnet is something on your website that people will go there to read… but that is also what they will give you as an email address so you can contact them.

A good lead magnet will entice people to give you their email address.

It might be a free ebook, a video, a webinar, or anything else you can give away that will pique their interest.

And once they give you their email address, you can use all the normal techniques (which I will discuss in another lesson) to get them to buy whatever it is you are selling.

Some of the best lead generation software on the market includes the following:

Each of these tools have either a free trial, or very inexpensive trial.

Since business is not a one-size-fits-all, we recommend testing each one of these tools, to see which is the best for you.

Email Marketing

The last part of your marketing efforts is to use email marketing software.

Most of the big companies like offer free trials.

Here are the best autoresponders to try out:

And when it comes to your life coaching business, there is no better marketing software than email marketing.

It’s simple. It’s affordable. And it’s easy to set up.

Once you create an opt-in form for your lead magnet, your email marketing software will allow you to send an email to anyone who signs up for the lead magnet… or any other opt-in form you have on your website.

Use Social Media

Now that you have a website, a lead magnet, and an email marketing system, you are ready to get more clients.

To do this, you need to start using social media.

There are two main ways to use social media to increase your client base.

Social media is where the real action is.

It is where the clients are. It is where the money is.

And the biggest mistake you can make when it comes to social media is to ignore it.

Ask For Referrals

Another thing you must do if you want to succeed in life coaching is to ask your current clients for referrals.

This is the fastest, easiest way to get more clients.

All your clients will be more than happy to send you new leads. In fact, they will almost beg you to take them.

You should not be afraid to make this request… and you should not take no for an answer.

Clients will feel guilty if they don’t refer you… and you should use that guilt to get them to at least give you a few names of people they think might benefit from your services.

Direct Mail

Direct mail is an inexpensive and effective way to get more clients.

This works especially well for people who work from home or who have a physical storefront.

Some of the best life coaches have been able to turn their clients into a steady stream of new leads simply by sending out a direct mail letter to people they know and trust.

You can also use direct mail to create a series of email campaigns, each with a different offer to get people to opt in to your list.



As you can see, life coaching is not the hardest business in the world to succeed in.

It does take some planning and effort.But once you get started, you will be amazed at how quickly you can start making money.

In fact, it might even be one of the easiest businesses on earth to start.

We hope that this tutorial has given you the motivation and information you need to make your life coaching business a success.

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