Contents
It’s tough to make your mark as a hair stylist.
You need to develop strategies to get your name out there.
Your goal is to fill up your chair with bookings.
Unfortunately, most hair stylist schools don’t teach marketing, which is where we come in.
We have some great techniques that will help you get more clients.
Brand Yourself & Your Business
You need to brand yourself so potential clients know who they’re dealing with.
The best way to get clients is to be the best at what you do.
When a client calls for a haircut, it’s important that they know exactly who they’re talking to.
You need to create a brand image for yourself and market it.
Make sure your customers are aware of who you are, what you do, and what sets you apart from others in the industry.
A good way to do this is to create a logo that includes your name and a distinctive element of your work.
Create A Website
You should have a website. Even if you are the least computer savvy person on earth.
You can hire someone to build it for you or do it yourself.
Websites are simple to build with tools, such as:
You can put all of your contact info on it including your phone number, email address, business hours, location, and even a map with directions (if you offer that service).
Websites are cheap and easy to update, so they are a good way to keep your information current.
They also help you build an online presence, which will establish you as an expert in your field.
Use Lead Magnets
You should also use lead magnets and other lead generators on your website.
Lead magnets are little free gifts that entice people to give you their contact info.
People love lead magnets. They are the digital version of that bumper sticker that says: “If you like my car, call me for a free gift!”
Use them to attract leads and increase sales.
Some examples of lead magnets are:
- Free reports
- Free eBook
- Free online class
- Free consultations
You get the idea.
The point is, offer something valuable to your leads and they will happily give you their contact info so you can sell to them later.
Email Marketing
Once you have collected the contact info from your leads, it’s time to put that info to work by sending them regular sales pitches via email.
There are several email marketing tools available.
Here are the best ones that you should consider:
Since they each have a free trial or free plan, we recommend you trying them all, to see which aligns best with your business goals.
Social Media Marketing
You should start using social media to promote yourself and your services.
Here are some of the most popular platforms:
You can use these platforms to build your brand and connect with new clients.
You can also use them to share content, such as blog posts, videos, etc. that you think will be useful for your clients.
Local Ads & Events
Another way to get more clients is to get yourself out there in person.
If you live in a city that has events, go to them.
If not, consider creating one.
It’s a great way to meet people who might need your services. And, if you offer a service that’s related to an event, you can easily network and make contacts.
When you get out there, you will be able to:
- Meet new people
- Build relationships
- Get referrals
- Network with other professionals
Print Advertising
You can also get your name out there with print ads.
There are many ways to do this.
Some of the most popular ones are:
- Direct Mail
- Brochures
- Postcards
- Flyers
We recommend you try at least one of these methods.
The point is, you need to have your business out there in the world.
You want people to know who you are, what you do, and what you’re capable of doing for them.
Business Cards
You can also get new clients by giving people your business card.
You can print your own business cards or you can get them printed for you.
You can also have your own website where you can put your business card on it.
Just make sure that the information on your business card is current, so that people are able to contact you.
Also, it’s a good idea to include a phone number on your business card.
Broadcast Media
Another way to get your name out there is to appear on broadcast media.
This means TV, radio, and the Internet.
Appearing on TV is the most expensive way to get your name out there but, it also has the highest payoff.
For example, a local market research study revealed that people who watched the same five minute TV commercial three times had a 90% chance of buying from the company that created that commercial.
But, they only had a 50% chance of buying from the company that created the commercial if they only saw it once.
Customer Referrals
You can also get new clients by referring current clients to other people.
For example, if you are a professional photographer, you can refer your clients to other photographers.
This is called referral marketing and it works because people trust referrals over cold leads.
When someone you know recommends you to a friend or family member, that person is much more likely to buy from you than they are from you if they only found out about you through a search engine.
So, when your friends and family tell their friends and family about you, you will be seen as an authority in your field.
And, you can easily earn a few new clients this way.
Groups And Forums
Groups and forums are a great way to meet other professionals and get new clients.
You can find these groups and forums by searching Google or another search engine.
You can use these to:
- Build relationships with your target market
- Network with other professionals
- Get your name out there
There are thousands of them online and you should be able to find one that suits your needs.
Attend Conferences
Another way to get new clients is to go to conferences where your target market is going to be.
These can be local or national.
And, they’re a great way to meet other professionals who may be interested in your services.
If you know someone else that’s attending, you can try to meet them.
You can even go to the event and meet people, but, if you don’t know anyone, it’s best to just go with the flow.
Whatever you do, just be friendly and approachable.
How To Get Clients For Hair Stylists Summary
Now that you have an idea of how to get clients for hair stylists, let’s summarize what we’ve learned:
Use the Internet.
- Create a website that shows off your work and that shows who you are and what you do.
- Write articles about hair-related topics.
- Make a list of events related to your field.
- Consider writing a book.
- Get your name out there with print ads.
- Appear on TV.
- Refer current clients to other people.
- Attend conferences.
- Groups and forums are a great way to network with other professionals.
What Now?
So, now that you know how to get clients for hair stylists, you should start getting them.
Best of luck!
