In this article I will be discussing how to get clients for a group home.
Your goal as the person in charge of a group home is to make sure that everyone in the home is safe, is getting their needs met, and is working towards a more independent life.
But, your job could also entail bringing on new clients.
This can be difficult because you are not actually being paid to take on new clients, but you need to earn a living in order to pay your bills.
This can be a bit challenging, especially when there are only so many hours in a day.
How do you get clients for a group home?
How To Get Clients For Group Home
There are several different ways you can go about doing this.
Let’s break down each of them.
Start A Website
This is by far the most common way people choose to advertise for a group home.
The problem with this option is that there are so many other options available to people nowadays, that they have a hard time finding your website (if they find it at all).
One thing you need to remember is that if you do this, you need to make sure your website is very user friendly.
It needs to be easy to navigate and the information needs to be well presented.
Your website should look professional.
The best way to do that, is by using one of these website builders:
Both of the above builders offer limitless options for how you would like your website to look and feel.
Create Lead Magnets
Lead magnets are a great way to get clients for a group home.
There are several different types of lead magnets you can use, but the most common ones are:
- Social media posts
- Free ebooks
- Email newsletters
- Blog posts
- White papers
You can also use these to promote your website as well.
The point of a lead magnet, is to offer your audience something ‘free’ in exchange for their information.
The best tools to create lead magnets are:
Each of these tools offer a trial, so feel free to test them all out.
If your website is not going to depend on SEO, you can also use the tools to build out your landing pages.
Make An Email List
You can create an email list by inviting people to join your list.
This is a great way to create targeted leads for your group home.
To do this, you will need an autoresponder, such as:
You can use any one of the tools above to create your list; and they all offer trials and/or free plans to start.
One thing you need to remember is that you have to make sure that your email marketing is not spammy.
It needs to be relevant and informative, otherwise, people will just delete it.
There are a lot of companies that are offering email marketing services these days.
If you want to do this, make sure you are using a service that is legitimate and has no bad reviews.
Social Media Marketing
When I talk about social media marketing, I am referring to Facebook advertising, Twitter advertising, Instagram advertising, YouTube advertising, etc.
This is a great way to get leads for your group home because you can target your audience based on their location.
You can also target them based on demographics such as:
One thing to keep in mind when doing this, is that people need to be able to see what you are offering before they sign up.
To do this, you need to make sure that you have a good looking website.
This is probably the least common way people choose to find clients, but it’s still a viable option.
With this option, you will be calling people and asking if they are interested in what you have to offer.
You should call at different times of day, and on different days of the week.
You should also call during the holidays and on weekends.
You should make a lot of calls and have a big calling plan.
Existing Customers And/Or Family
These are the two most untapped lead sources for almost everyone.
If you have a list of customers or clients or someone you know that might be interested, these are the two best leads to use.
It’s so simple, but so overlooked by most people.
And yes, you can use your own list of clients or customers, but you might want to consider using a lead generation service to do this for you.
I mentioned them earlier, but here are the best ones again:
You can use direct mail to generate leads for your group home.
There are several different ways you can do this:
- Classified Ads
- Display Ads
- Letterbox Stickers
You can also create a piece of direct mail and send it to people who have already purchased from you.
This way, you can upsell them and cross-sell them with other products and/or services you offer.
One of the best tools to create direct mail is DMB Postage
Seminars are a great way to generate leads because people will sign up to attend just for the honor of being able to say they were there when you gave the seminar.
To find out if people are interested in what you are offering, you should put on a free seminar first and see how it performs.
If it does well, you can put on a paid seminar.
If it doesn’t do so well, you can either cancel the seminar or change it to something more profitable.
Senior Directory Ads
These ads appear at the top of the yellow pages of phone books in areas with a high concentration of older adults.
There are a few ways you can use this tool to generate leads:
- Run an ad with only the name of your business and the phone number to call for more information.
- Run an ad with the name of your business and a phone number that is a live link which will take the person who clicks on it to a separate page where they can get more information.
- Run an ad with the name of your business, a phone number and an email address where they can contact you.
The last two options will dramatically increase your response rate because people can now get more detailed information about your business without having to call you.
Local TV And Radio
This is one of the best lead sources I’ve ever come across.
You can use local TV and radio to generate leads in several different ways:
- Contact the station and see if they will run a short piece about your business.
- Contact a local cable company and see if they will give you time on their airwaves.
- Do a search on Google for “local radio/TV listings” and see what shows up.
All of these are viable options and should be part of your lead generation strategy.
If you are looking for leads, video marketing is one of the best options you have.
Here are some things to consider when creating videos:
- Don’t try to be funny, be serious.
- Show real testimonials or show someone doing something useful that would benefit from using your product.
- Keep it short. The average attention span is about 8 seconds.
- Create more than one version of the video.
- Don’t forget to include your phone number and email address on all of your videos.
And don’t forget to send a thank you email to people who watch your videos.
Business meetups can be a great way to generate leads because people are usually there to network and to learn.
If you are looking for leads, this is a great place to find them.
The key to getting leads from business meetups is to:
- Be willing to talk about your products/services.
- Get permission from the group to use their name and logo in your marketing material.
- You can also contact groups that are looking for new members to attend their next meeting to see if they would be interested in attending your event.
If you can get past the initial reluctance, you should be able to make some good connections.
Groups And Communities
One of the best lead sources is to get involved in communities and groups.
These can be found on many different sites like Facebook, Twitter and LinkedIn.
Here are some things to consider when joining communities and groups:
- Use the rules of the community to find people who might be a good fit for what you are offering.
- Join groups with a common interest.
- Ask people to add you to their circles if they like what you have to say.
- Try to get permission from the group to use their name and logo in your marketing material.
And don’t forget to send a thank you email to people who add you to their circles.
Lead generation is not a one-time deal.
You need to stay in front of your prospects and keep them interested in your products/services.
As you work on your lead generation strategy, make sure you are constantly testing and evaluating your results to see what is working and what isn’t.
Also, don’t stop at lead generation.
Stay involved in your lead pipeline by nurturing them.
If you want to know more about lead generation and how it can help you, I have a free course you can access here.
Until next time!