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Want to know how to get clients for content writing?
As a new or aspiring freelance writer, if you’re looking to build your client portfolio and find work that pays well, you need to start generating clients.
There are a lot of current clients looking for freelance writers to help them with their content creation needs. The most difficult part is getting your name out there and finding enough work to keep your stream of income flowing.
Fortunately, there are some tried-and-true marketing tips you can utilize to generate more clients, find higher-paying projects and more consistent work.
If you’re not a professional writer, you might not realize how valuable the right client is.
You may be thinking that you’re just another face in the crowd of freelancers.
However, in today’s content-driven world, every piece of content is important.
It’s what leads to more sales, conversions and conversions, so it’s important to have the right people creating the right content.
While many freelance writers are looking for higher-paying projects, there are others who want to build up a client portfolio.
Either way, you can find a good fit for yourself by knowing what to look for and how to find it.
How To Get Clients For Content Writing
Here are some ways to get clients for your content writing business:
Create A Blog
Blogging is one of the best ways to generate leads for any online business. You can use it to capture email addresses, gain traffic to your website and to provide valuable information to your readers.
However, most online businesses don’t use their blog as a lead-generating tool. If you run a legitimate, quality website, you should consider using it as a lead-generating machine.
One of the easiest and most profitable ways to do this is to create a separate blog page on your website that is designed to generate leads.
This could be a blog about a particular product or service you offer, or perhaps a blog about a related subject you know something about.
So, how do you generate leads?
Use A Lead Magnet
This is the most important part of the strategy.
A lead magnet is a piece of content you provide free of charge (usually electronically) that is designed to capture an interested person’s email address.
These are the people who would have normally ignored your message. They may have been too busy, too disinterested or too intimidated to give you their email address.
However, after reading your lead magnet, they are much more likely to give you their email address so you can send them valuable, related information.
You can use a lead magnet on your own website or on one of your client’s websites. The idea is to provide valuable, related information to people who wouldn’t have otherwise given you their email address.
To do this, you need to come up with a set of bullets or “points” about what you will provide for free.
You will need a lead generation tool to create lead magnets.
The following tools can be used to create your blog AND lead magnets:
Each have a free or very inexpensive trial.
We suggest trying them all, and seeing which one you prefer.
Email Marketing
Email marketing is a great way to generate leads.
You can use it to send out promotional emails that offer a free report, a discount coupon or an exclusive deal.
The goal is to get your name in front of potential clients. This is where the lead magnet comes into play.
If you are going to be using email marketing to generate leads, you need to make sure that your content is highly valuable.
Your content should not only be informative but also provide value. This means that you need to write about things that your audience cares about.
For example, if you are writing about how to start an online business, your content needs to be about how to build a business with low overhead costs, how to set up a good website and how to market a website.
You will want to show how the tools and services you are offering can benefit your readers and help them achieve their goals.
Try out the following email autoresponders to see which is best for your business:
Social Media
Social media is another great way to generate leads for your content writing business.
Here are the best social media platforms:
Once you have a social media presence, you can use it to advertise your services.
Thus, the purpose of your social media pages is not only to tell your story but also to attract people who might be interested in what you have to offer.
To do this, you should post interesting, informative and useful information on your social media pages.
You should also interact with your readers and respond to their questions and comments.
This will help you build a good rapport with your readers and make them feel like you are someone they can trust.
It will also give them a chance to tell you about problems they are having and what kind of help they need.
The goal of your social media pages is to get people to “friend” you so you can then send them emails with your message.
Testimonials
One of the best ways to increase the perceived value of your report or service is to have other people say nice things about it.
Testimonials are extremely effective because they are…
Relatable: Everybody likes to read or hear what other people have to say about the products and services they use.
Trustworthy: If the person who wrote the testimonial has been using the product or service for a long time, and if the testimonial is from someone the reader knows and trusts, there is a much higher chance the reader will act on the information provided.
Convincing: A great testimonial gives detailed information about how the product or service helped the person who wrote it, why he or she liked it and how it can help other people too.
Another tip is to post the actual email you received with the testimonial. This will give your readers a chance to see the sincerity of the testimonial.
Partner With Other Freelancers
Working with other people is a great way to increase your income.
You can team up with another content writer, a graphic designer, an online marketer, a copywriter or anyone else with a skill that you don’t have.
Working with other people is much more profitable than working alone.
Here are some benefits of partnering with other people:
You can each bring something different to the table. One person might be great at writing sales pitches, while another person has a flair for designing graphics.
By working together, you can achieve much more than you could alone.
You can share the financial rewards. It is much more common for people who work as a team to share in the financial rewards of their efforts than it is for people who work alone.
You can learn from each other’s experiences.
Volunteer Your Services
Another way to get leads for your content writing business is to offer your services free of charge to people who need them.
This is a very powerful lead-generating technique.
People are often willing to pay for what they get for nothing. And if you offer your service free of charge, they will be even more likely to buy it from you.
To do this, all you have to do is ask.
Simply send an email to your list or post a simple message on your website or social media pages that says something like this:
“If anyone needs copywriting services, I would be happy to provide them for free. Please let me know by sending an email to [your email address]. Thank you.”
Here are a few sample sentences you could use in your request for free services: “I am writing to ask if there is anyone out there who needs some help with a particular project.
Conclusion
As you can see, building a successful online content marketing business is a very simple process.
You can start making money by just writing a few blog posts or articles.
If you want to make even more money, you can also start offering content writing services for hire and start building a large list of potential customers.
The key is to be persistent and to stay focused on your goal. Don’t get discouraged when things don’t go as planned.
If you keep at it, you will eventually build a profitable content marketing business that will make you plenty of money.
